• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Program Procurement Planning with ClickUp

    Skills you'll gain: Program Management, Agile Methodology, Business Planning, Project Planning, Innovation, Diagram Design, Strategic Planning, Procurement, Process Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IIMA - IIM Ahmedabad

    Organizations of the Future

    Skills you'll gain: Diversity and Inclusion, Stakeholder Management, Organizational Structure, Organizational Leadership, Organizational Effectiveness, Workforce Development, Organizational Strategy, Organizational Change, Workplace inclusivity, Strategic Leadership, Business Transformation, Human Resource Strategy, People Management, Process Design, Professional Development, Workforce Management, Innovation, Change Management, Employee Engagement, Culture

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Macquarie University

    Cyber Security: Data & Identity Security

    Skills you'll gain: Cryptography, Identity and Access Management, Network Security, Data Security, Authentications, User Provisioning, Encryption, Multi-Factor Authentication, Security Assertion Markup Language (SAML), Advanced Encryption Standard (AES), Single Sign-On (SSO), Threat Modeling, Cyber Attacks, Cyber Risk, Cybersecurity, Computer Security, Data Management, Cyber Security Strategy, Security Management, Security Awareness

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • O

    O.P. Jindal Global University

    Diplomatic Practice

    Skills you'll gain: Diplomacy, Negotiation, International Relations, Public Affairs, Economics, Political Sciences, Digital Communications, Communication, Cultural Diversity, Virtual Teams, Media and Communications, Social Media, Crisis Management

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Operating Cost, Production Management, Market Analysis, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Supply Chain of Agriculture

    Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply And Demand, Production Management, Environment and Resource Management, Market Dynamics, Technology Solutions, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    AI Business School

    Introduction to AI for management professionals

    Skills you'll gain: AI Enablement, Operations Management, Automation, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Ideation, Storytelling, Creative Thinking, Innovation, Creative Problem-Solving, Data Visualization, Project Design, Case Studies, Test Tools, Customer Analysis, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Introducción a las Finanzas Corporativas

    Skills you'll gain: Finance, Capital Budgeting, Financial Modeling, Financial Analysis, Return On Investment, Financial Management, Corporate Finance, Financial Forecasting, Business Mathematics, Cash Flows, Decision Making, Loans

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: GRC Part 1 - Governance

    Skills you'll gain: Cyber Governance, Cyber Security Strategy, Threat Modeling, Cyber Security Policies, Cyber Risk, Governance Risk Management and Compliance, ISO/IEC 27001, Cyber Security Assessment, Cybersecurity, Compliance Management, Governance, NIST 800-53, Risk Mitigation, Risk Management, Audit Planning, Policy Analysis, Regulation and Legal Compliance, Stakeholder Engagement, Auditing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Design a Professional Business card with QR code using Canva

    Skills you'll gain: Barcoding, LinkedIn, Presentations, Facebook, Cloud Applications, Social Media, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    118 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…251252253…421

In summary, here are 10 of our most popular marketing strategy courses

  • Program Procurement Planning with ClickUp: Coursera
  • Organizations of the Future: IIMA - IIM Ahmedabad
  • Cyber Security: Data & Identity Security: Macquarie University
  • Diplomatic Practice: O.P. Jindal Global University
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • Supply Chain of Agriculture: University of Illinois Urbana-Champaign
  • Introduction to AI for management professionals: AI Business School
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • Дизайн-мышление в инновационной деятельности: University of Virginia
  • Introducción a las Finanzas Corporativas: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok