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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Data Analysis and Hypothesis Testing

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Preprocessing, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Manipulation, Python Programming, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Advanced · Course · 1 - 4 Weeks

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    U

    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Business Strategy, Data Visualization Software, Business Analysis, Strategic Communication, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Business, Corporate Strategy, Marketing, Innovation, Consumer Behaviour, Data Analysis

    Beginner · Course · 1 - 3 Months

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    C

    Columbia University

    Causal Inference 2

    Skills you'll gain: Statistical Inference, Econometrics, Mediation, Advanced Analytics, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Research Design

    3.3
    Rating, 3.3 out of 5 stars
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    15 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
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    6 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Colorado System

    Identifying Patient Populations

    Skills you'll gain: Data Manipulation, Bioinformatics, Informatics, Data Processing, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Patient Evaluation, Model Evaluation, Machine Learning Algorithms, Data Validation, Performance Testing

    4.5
    Rating, 4.5 out of 5 stars
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    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    E

    Edureka

    Machine Learning and NLP Basics

    Skills you'll gain: Tensorflow, Predictive Modeling, Machine Learning, Text Mining, Deep Learning, Natural Language Processing, Applied Machine Learning, Convolutional Neural Networks, Supervised Learning, Recurrent Neural Networks (RNNs), Artificial Intelligence, Classification Algorithms, Data Science, Data Preprocessing

    3.3
    Rating, 3.3 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    M

    MathWorks

    Data Science Project: MATLAB for the Real World

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Data Presentation, Exploratory Data Analysis, Applied Machine Learning, Data Science, Machine Learning, Data Analysis, Data Preprocessing, Matlab, Data Processing, Data Modeling, Technical Communication, Data Manipulation, Data Cleansing, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    X

    Xbox

    Brand Identity and Vector Graphics

    Skills you'll gain: Logo Design, Adobe Illustrator, Typography, Layout Design, Graphic and Visual Design, Graphic Design, Design Reviews, Branding, Style Guides, Animation and Game Design, Design, Peer Review, Color Theory

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Financial Analysis, Business Strategy, Competitive Analysis, Business Solutions, Case Studies, Business Analysis, Market Analysis, Product Strategy

    4.2
    Rating, 4.2 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of London

    Doing Economics: Measuring Climate Change

    Skills you'll gain: Microsoft Excel, Environmental Policy, Data Analysis, Data Visualization, Descriptive Statistics, Climate Change Programs, Correlation Analysis, Policy Analysis, Scatter Plots, Statistics, Environmental Science, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
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    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Illinois Urbana-Champaign

    Ética, cultura y perspectivas globales

    Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
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    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Quantitative Statistics with Excel

    Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Data Visualization, Business Analysis, Statistical Analysis, Analytics, Data Analysis, Correlation Analysis, Case Studies, Probability & Statistics, Variance Analysis, Forecasting, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI Workflow: Data Analysis and Hypothesis Testing: IBM
  • اللغة والمفاهيم التنظيمية: University of Illinois Urbana-Champaign
  • Causal Inference 2: Columbia University
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
  • Identifying Patient Populations: University of Colorado System
  • Machine Learning and NLP Basics: Edureka
  • Data Science Project: MATLAB for the Real World: MathWorks
  • Brand Identity and Vector Graphics: Xbox
  • Case-Based Frameworks for Mastering Management Consulting: Board Infinity
  • Doing Economics: Measuring Climate Change: University of London

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