Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Big Data, Apache Hadoop, Data Infrastructure, Data Processing, Analytics, Data Science, Distributed Computing, Linux, Software Installation, Scalability, System Configuration
Intermediate · Course · 1 - 4 Weeks

University of Science and Technology of China
Skills you'll gain: Proposal Writing, Writing, Research Reports, Writing and Editing, Business Research, Time Management, Market Analysis, Business Writing, Organizational Skills, Project Design, Problem Solving, Business Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Big Data, Data Processing, Data Analysis, Analytics, Data Lakes, Data Warehousing, Apache Spark, Data Storage Technologies, Apache Hadoop, Real Time Data, Distributed Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Content Creation, Social Media Content, Social Media, Live Streaming, Social Media Strategy, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Image Analysis, Software Installation, Data Analysis, Analysis, Scientific Methods, User Interface (UI)
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Sustainable Business, Market Opportunities, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Business, Qualitative Research, Sustainability Reporting, Behavioral Economics, Social Sciences, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: SQL, Data Validation, Data Access, Query Languages, Data Mining, Data Analysis, Google Analytics
Beginner · Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Data Wrangling, R (Software), Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Data Management, File Management, Data Visualization, Data Import/Export
Beginner · Course · 1 - 3 Months

Skills you'll gain: HubSpot CRM, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Sales Pipelines, Sales Process, Customer Acquisition Management, Customer Communications Management, Lead Generation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Facebook, Digital Content, Social Media Campaigns, Social Media, Marketing Materials, Graphic and Visual Design, Design, Graphic Design, Content Marketing, Social Impact
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods
Beginner · Course · 1 - 4 Weeks