• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Scrum Master

    Skills you'll gain: Software Development Life Cycle, User Story, Software Architecture, Agile Software Development, Sprint Retrospectives, Agile Methodology, DevOps, Kanban Principles, Software Design, Scrum (Software Development), Information Technology, Computer Hardware, Sprint Planning, Software Development Methodologies, Backlogs, Agile Project Management, Team Building, Risk Management, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Improving Classroom Management with Class Dojo

    Skills you'll gain: Classroom Management, Behavioral Management, Student Support and Services, Constructive Feedback, Education Software and Technology, Registration, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    144 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Deep Learning, Machine Learning, Stakeholder Engagement, Context Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Certified Associate in Project Management (CAPM)

    Skills you'll gain: Stakeholder Management, Project Documentation, Requirements Management, Scope Management, Earned Value Management, Project Performance, Risk Management, Acceptance Testing, Ethical Standards And Conduct, Kanban Principles, Business Process Modeling, Waterfall Methodology, Team Leadership, Project Schedules, Scaled Agile Framework, Project Management Software, Communication Planning, Business Modeling, Stakeholder Analysis, Registration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Tools for Data Science

    Skills you'll gain: Jupyter, Computer Programming Tools, Data Visualization Software, Data Science, GitHub, R (Software), Big Data, R Programming, Model Deployment, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Other Programming Languages, Version Control, Python Programming, Open Source Technology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Indigenous Canada

    Skills you'll gain: Art History, Storytelling, Cultural Diversity, Social Justice, Intercultural Competence, Socioeconomics, Sociology, World History, Social Sciences, Land Management, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Execution: Running the Project

    Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Project Controls, Quality Assessment, Team Management, Project Risk Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Data Storytelling, Risk Management, Meeting Facilitation, Communication Strategies, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Analyst

    Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Data Presentation, Interactive Data Visualization, Project Scoping, Data Visualization, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Prompt Engineering, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Business Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    System Administration and IT Infrastructure Services

    Skills you'll gain: Systems Administration, IT Infrastructure, Lightweight Directory Access Protocols, Cloud Management, Operating System Administration, Active Directory, Server Administration, Disaster Recovery, Linux Administration, Technical Consulting, Windows Servers, Cloud Computing, Network Administration, Data Storage

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Human Resources (HR) Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, LLM Application, AI Enablement, AI Personalization, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Workflows, Deep Learning, Employee Engagement, Recruitment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Cybersecurity Tools & Cyberattacks

    Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Threat Detection, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Digital Forensics, Security Controls, Multi-Factor Authentication, Human Factors (Security)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16K reviews

    Beginner · Course · 1 - 3 Months

1…252627…834

In summary, here are 10 of our most popular brand management courses

  • IBM IT Scrum Master: IBM
  • Improving Classroom Management with Class Dojo: Coursera
  • Marketing Mix Implementation: IE Business School
  • Generative AI for Product Owners: IBM
  • Certified Associate in Project Management (CAPM): Packt
  • Tools for Data Science: IBM
  • Indigenous Canada: University of Alberta
  • Project Execution: Running the Project: Google
  • IBM Business Analyst: IBM
  • System Administration and IT Infrastructure Services: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok