• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Deep Learning

    Skills you'll gain: Recurrent Neural Networks (RNNs), Deep Learning, Generative AI, Convolutional Neural Networks, Transfer Learning, Model Optimization, Image Analysis, Artificial Neural Networks, Generative Model Architectures, Generative Adversarial Networks (GANs), Fine-tuning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Network Architecture, Computer Vision, Network Model, Natural Language Processing, Model Training

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leveraging GenAI to Develop Critical Thinking Skills

    Skills you'll gain: Critical Thinking, Critical Thinking and Problem Solving, Independent Thinking, AI literacy, Generative AI, Responsible AI, AI powered creativity, Decision Making, AI Personalization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Quality Improvement for Population Health

    Skills you'll gain: Public Health, Continuous Quality Improvement (CQI), Health Care, Geographic Information Systems, Research Design, Geospatial Mapping

    4.9
    Rating, 4.9 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Nutrition Hot Topics and Controversies

    Skills you'll gain: Nutrition Education, Nutrition and Diet, Food and Beverage, Scientific Methods, Medical Science and Research, Life Sciences

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Biological Engineering, Scalability, Sustainable Systems, Process Engineering, Product Development, Production Process, Market Opportunities, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development, Capacity Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Sensory Science: The Senses

    Skills you'll gain: Sensory Systems Analysis, Physiology, Anatomy, Psychology, Neurology, Experimentation, Chemistry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Strategic Public Relations Planning

    Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Strategic Planning, Media Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Marketing Communications, Social Media, AI Enablement, Teamwork

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Impact Investment Finance

    Skills you'll gain: Social Impact, Investments, Philanthropy, Environmental Social And Corporate Governance (ESG), Fundraising, Capital Markets, Financial Market, Financial Management, Finance, International Finance, Entrepreneurial Finance, Entrepreneurship, Fiscal Management, Due Diligence, Business Strategy, Business Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Development Across the Lifespan

    Skills you'll gain: Childhood Education and Development, Personal Development, Culture, Mental Health, Prenatal Care, Critical Thinking

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Strategies, Go To Market Strategy, Entrepreneurship, Competitive Intelligence, Market Opportunities, Innovation, Organizational Strategy, Spreadsheet Software, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    ESADE Business and Law School

    La familia empresaria: individuo, dinámica y tiempo

    Skills you'll gain: Business, Innovation, Business Transformation, Emerging Technologies, Economics, Market Opportunities, Industrial and Organizational Psychology, Entrepreneurship, Market Dynamics, Cultural Diversity, Culture, Demography, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Bioinformatics Capstone: Big Data in Biology

    Skills you'll gain: Bioinformatics, Molecular Biology, Molecular, Cellular, and Microbiology, Biotechnology, Life Sciences, Infectious Diseases, Epidemiology, Precision Medicine, Structural Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

1…246247248…442

In summary, here are 10 of our most popular market research courses

  • Deep Learning: Illinois Tech
  • Leveraging GenAI to Develop Critical Thinking Skills: University of Michigan
  • Quality Improvement for Population Health: Imperial College London
  • Nutrition Hot Topics and Controversies: National Academy of Sports Medicine
  • New Fermentation Markets and How They Scale: University of Illinois Urbana-Champaign
  • Sensory Science: The Senses: University of California, Davis
  • Strategic Public Relations Planning: Starweaver
  • Impact Investment Finance: Duke University
  • Development Across the Lifespan: O.P. Jindal Global University
  • How to Innovate with the Strategy Canvas for Competitiveness: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok