Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, Google Gemini, Generative AI, AI Enablement, Financial Reporting, Anomaly Detection, OpenAI, ChatGPT, Auditing, Business Process Automation, Financial Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Deep Learning, Predictive Analytics, FinTech, Data-Driven Decision-Making, Machine Learning, Digital Transformation, Analytics, Artificial Intelligence, Artificial Neural Networks, Data Science
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Natural Language Processing, Text Mining, Clinical Informatics, Clinical Documentation, Clinical Data Management, R Programming, Google Cloud Platform, Health Informatics, Unstructured Data, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Portfolio Risk, Investment Management, Exploratory Data Analysis, Financial Modeling, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Pandas (Python Package), Python Programming, Data Manipulation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, User Accounts, Dashboard, Online Advertising, Advertising, Account Management, Social Media, Marketing, Registration
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Business Development, Research Reports, Product Management, Organizational Development, Human Resources, Marketing, Operations Management, Business Writing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement
Beginner · Guided Project · Less Than 2 Hours

Zoho Corporation
Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, General Sales Practices, Sales, Sales Process, Sales Strategy, Customer Relationship Building, Sales Training, Sales Prospecting, B2B Sales
Beginner · Course · 1 - 3 Months