• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurial Finance, Entrepreneurship, Leadership Studies, Financial Management, Marketing Strategies, Financial Analysis, Innovation, Marketing, Strategic Thinking, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking, Customer Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Melbourne

    Moving to the Cloud

    Skills you'll gain: Cloud Computing, Cloud Services, Cloud Computing Architecture, Change Management, Organizational Change, Culture Transformation, Workforce Development, Service Level Agreement, Stakeholder Engagement, Vendor Contracts, Organizational Development, Business Transformation, Stakeholder Analysis, Stakeholder Management, Workforce Planning, Contract Management, Governance, Key Performance Indicators (KPIs), Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    255 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Technology, Influence & Sustained Success in Modern Sales

    Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Enablement, Sales Training, Selling Techniques, Sales Operations, Sales Process, Personalized Campaigns, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Virtual Teams, Sales Presentation, Consumer Behaviour, Customer Relationship Building, Stakeholder Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    CentraleSupélec

    Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

    Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, IT Service Management, Technology Strategies, Human Resource Strategy, Managed Services, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Organizational Change

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Target Market, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Entrepreneurial Finance, Business Modeling, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    330 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Newsletters, Automation, Personalized Campaigns, Digital Marketing Tools, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Applied Python Data Engineering

    Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, GitHub Copilot, Interactive Data Visualization, Plot (Graphics), Plotly, Data Pipelines, Kubernetes, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    129 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Data Governance, Ethical Standards And Conduct

    4.4
    Rating, 4.4 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Instituto Tecnológico de Aeronáutica

    Desenvolvimento Ágil com Padrões de Projeto

    Skills you'll gain: Object Oriented Programming (OOP), Software Design Patterns, Object Oriented Design, Java, Code Reusability, Java Programming, Software Design, Test Driven Development (TDD)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Introduction

    Skills you'll gain: Business, Market Dynamics, Supply Chain, Supply Chain Management, Business Management, Business Strategy, Business Operations, Business Acumen, Logistics Management, Business Economics, Business Marketing, Business Modeling, Gross Profit, Strategic Thinking, Marketing, Competitive Analysis, Value Propositions, Decision Making, Strategic Marketing, Strategic Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Security & Compliance on Google Cloud

    Skills you'll gain: AI Security, Security Information and Event Management (SIEM), DevSecOps, Role-Based Access Control (RBAC), Responsible AI, Data Security, Security Strategy, Cloud Deployment, Vulnerability Management, Vulnerability Scanning, Security Management, Continuous Monitoring, Cybersecurity, Cloud Security, Vulnerability Assessments, Threat Modeling, Threat Detection, Incident Response, Security Software, Operations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    26 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Consolidando empresas: Estrutura jurídica e financeira

    Skills you'll gain: Intellectual Property, Tax Management, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Cash Management, Business Valuation, Labor Compliance, Entrepreneurial Finance, Regulatory Compliance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Financial Analysis, New Business Development, Investments, Commercial Laws, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    490 reviews

    Beginner · Course · 1 - 4 Weeks

1…242243244…519

In summary, here are 10 of our most popular marketing strategy courses

  • Emprendiendo en STEM: Universidad Austral
  • Moving to the Cloud: The University of Melbourne
  • Technology, Influence & Sustained Success in Modern Sales: LearnQuest
  • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec
  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL
  • Create an Email Autoresponder Using Mailchimp: Coursera
  • Applied Python Data Engineering: Duke University
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Desenvolvimento Ágil com Padrões de Projeto: Instituto Tecnológico de Aeronáutica
  • Mastering Business Essentials: Introduction: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok