• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Risk Mitigation, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    243 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essential English for University Success

    Skills you'll gain: Learning Styles, Discussion Facilitation, Verbal Communication Skills, Public Speaking, Learning Strategies, Time Management, Communication, Writing, Honesty, Social Skills, Writing and Editing, Personal Integrity, Organizational Skills, Active Listening, Literacy, Communication Strategies, Research, Research Reports, Editing, Style Guides

    4.7
    Rating, 4.7 out of 5 stars
    ·
    344 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business English: Basics

    Skills you'll gain: Case Studies, Target Audience, Business Analysis, Business Communication, Communication Strategies, Communication, Analysis, English Language, Strategic Communication, Business Writing, Vocabulary, Verbal Communication Skills, Language Competency, Writing, Language Learning, Grammar

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Columbia University

    Become a Peer Sponsor: Intro to Military Transition Support

    Skills you'll gain: Rapport Building, Empathy, Interpersonal Communications, Goal Setting, Smart Goals, Active Listening, Mindfulness, Stress First Aid, Crisis Intervention, Registration, Mentorship, Training Programs, Community Development, Personal Development, Meditation & Breathwork, Resourcefulness

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Aprende a administrar contenido en Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Analytics, Social Media Content, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Content Strategy, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Soft skills

    Skills you'll gain: Constructive Feedback, Assertiveness, Conflict Management, Productivity, Communication, Communication Strategies, Influencing, Verbal Communication Skills, Time Management, Goal Setting, Stress Management, Resilience, Empowerment, Oral Expression, Prioritization, Active Listening, Persuasive Communication, Teamwork, Writing, Interpersonal Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    285 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Optimiere dein Instagram Business Profil

    Skills you'll gain: Instagram, Social Media Content, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation, Driving engagement, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Manage and schedule content in Facebook Creator Studio

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Performance Analysis, Content Management, Analysis, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Biology: Ecology, Evolution, & Biodiversity

    Skills you'll gain: Biology, Environment, Microbiology, Life Sciences, Environmental Science, Molecular, Cellular, and Microbiology, Environmental Issue, Environment and Resource Management, Infectious Diseases, Sustainable Development, Demography, Natural Resource Management, Molecular Biology, Cell Biology, Anatomy, Estimation, Taxonomy, Scientific Methods, Experimentation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    306 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Interessen des durchschnittlichen Facebook Nutzers

    Skills you'll gain: Facebook, Persona Development, Social Media, Social Media Marketing, Driving engagement, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Social Media Management, Social Media Analytics, Target Audience, Customer Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leading with Impact: Psychology, Diversity, and Change

    Skills you'll gain: Organizational Change, Empathy & Emotional Intelligence, Workplace inclusivity, Emotional Intelligence, Diversity Training, Team Performance Management, Change Management, Team Motivation, Diversity and Inclusion, Team Building, Resilience, Business Transformation, Intercultural Competence, Conflict Management, Team Leadership, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Management Training And Development, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    486 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Transversalización de género en la Educación Superior

    Skills you'll gain: Educational Materials, Diversity Training, Diversity Programs, Pedagogy, Curriculum Development, Policy Development

    Intermediate · Course · 1 - 3 Months

1…240241242…581

In summary, here are 10 of our most popular social media marketing courses

  • Foundations of Business Strategy and Research: Coursera
  • Essential English for University Success: University of California, Irvine
  • Business English: Basics: The Hong Kong University of Science and Technology
  • Become a Peer Sponsor: Intro to Military Transition Support: Columbia University
  • Aprende a administrar contenido en Facebook Creator Studio: Coursera
  • Soft skills: Packt
  • Optimiere dein Instagram Business Profil: Coursera
  • Manage and schedule content in Facebook Creator Studio: Coursera
  • Introduction to Biology: Ecology, Evolution, & Biodiversity: Rice University
  • Interessen des durchschnittlichen Facebook Nutzers: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok