Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Universitat Autònoma de Barcelona
Skills you'll gain: Media and Communications, Culture, Media Relations, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Media Production, Branding, Social Media Strategy
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Artificial Intelligence, Systems Thinking, Human Computer Interaction, Data Collection, Psychology
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Governance, Corporate Sustainability, Diversity and Inclusion, Corporate Strategy, Business Ethics, Crisis Management, Social Impact, Stakeholder Management, Strategic Communication, Stakeholder Engagement, Risk Management, Executive Recruitment, Succession Planning
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Behavior Management, Negotiation, Overcoming Obstacles
Mixed · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Social Impact, Environmental Social And Corporate Governance (ESG), Program Evaluation, Needs Assessment, Sustainable Development, Return On Investment, Performance Measurement, Data Collection, Stakeholder Engagement, Qualitative Research
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Google Ads, Marketing Effectiveness, A/B Testing, Apache Hadoop, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Customer Insights, AI Personalization, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Organizational Leadership, Leadership and Management, Industrial and Organizational Psychology, Staff Management, Qualitative Research, Organizational Structure, Organizational Effectiveness, Leadership, Human Relations Movement, Organizational Change, Psychosocial Assessments, Culture, Social Sciences, Employee Engagement, Sociology, Organizational Skills, Sustainable Development, Social Impact
Beginner · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication
Beginner · Specialization · 3 - 6 Months

Universidad Peruana de Ciencias Aplicadas
Skills you'll gain: Design Thinking, Business Modeling, Needs Assessment, Social Impact, Professional Networking, Human Centered Design, Entrepreneurship, Sustainable Development, Planning, Community Development, Brainstorming, Self-Motivation, Growth Strategies
Beginner · Course · 1 - 3 Months

University of Glasgow
Skills you'll gain: Media and Communications, Peer Review, Research, Cultural Responsiveness, Social Impact, Social Sciences, Investigation, Probability & Statistics
Intermediate · Course · 1 - 4 Weeks