Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research
Beginner · Guided Project · Less Than 2 Hours

University of New Mexico
Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Business Strategy, Decision Making, Business Metrics, Organizational Strategy, Corporate Strategy, Entrepreneurship, Competitive Intelligence, Competitive Analysis, Performance Measurement, Performance Metric, Key Performance Indicators (KPIs), Market Dynamics, Performance Analysis
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Team Management, Product Planning, Team Performance Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Corporate Strategy, Market Opportunities, Technology Roadmaps, Business Strategy, Portfolio Management, Business Modeling, Agile Methodology
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Proposal Writing, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Financial Reporting, Internal Auditing, Corporate Finance, Financial Statements, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Enablement, Sales Training, Selling Techniques, Sales Operations, Sales Process, Personalized Campaigns, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Virtual Teams, Sales Presentation, Consumer Behaviour, Customer Relationship Building, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Starweaver
Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Empathy, Responsible AI, Cultural Sensitivity, Google Gemini, Anthropic Claude, Communication, Technical Documentation, Communication Strategies, Stakeholder Engagement, Marketing Communications, Media and Communications
Intermediate · Specialization · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Diversity Training, Workplace inclusivity, Diversity Programs, Cultural Diversity, Employee Engagement, New Hire Orientations, Diversity Marketing, Talent Recruitment, Process Development, Human Resources Management and Planning, Customer Engagement, Branding, Human Resources, Collaboration, Teamwork, Leadership and Management, Time Management, Decision Making, Resource Utilization, Critical Thinking
Intermediate · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Peer Review, Video Game Development, Professional Development, Contract Negotiation, Media and Communications, Branding, Content Performance Analysis, Organizational Structure, Fundraising and Crowdsourcing, Organizational Strategy, Brand Management, Game Design, Recruitment, Fundraising, Media Production, Workforce Development, Live Streaming, Higher Education, Market Dynamics, Research
Beginner · Specialization · 1 - 3 Months

University of Glasgow
Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Case Studies, Strategic Decision-Making, Leadership Studies, Data Strategy, Decision Making, Data Quality, Business Leadership, Crisis Management, Leadership, Organizational Effectiveness, Business Transformation, Leadership Development, Agile Methodology, Organizational Leadership, Strategic Leadership, Leadership and Management, Digital Transformation, Critical Thinking
Intermediate · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Social Media, Employee Engagement, Telecommuting, Business Communication, Communication Strategies, Communication, Driving engagement
Beginner · Course · 1 - 4 Weeks