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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Finanzas para directivos

    Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Financial Modeling, Cash Flow Forecasting, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    407 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for TikTok

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Social Media Campaigns, Brand Awareness, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Data Science Challenge

    Skills you'll gain: Applied Machine Learning, Jupyter, Machine Learning Algorithms, Model Evaluation, Machine Learning, Predictive Modeling, Data Science, Python Programming, Predictive Analytics, Data Analysis, Technical Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    210 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Ads Mastery : Create & Optimize Winning Campaigns

    Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience, Merchant Services

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Evaluating Large-Scale Health Programs

    Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Health Equity, Data Collection, Quantitative Research, Institutional Review Board (IRB), Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Leadership for the future

    Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Process Management, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Drive Engagement, Influencing, Team Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    291 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Overview: Six Sigma and the Organization

    Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Operational Excellence, Process Improvement, Stakeholder Management, Quality Improvement, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, Root Cause Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Finanzas para directivos: IESE Business School
  • Creating Engaging Content for TikTok: Coursera
  • Getting Started with Facebook Pixel: Coursera
  • Data Science Challenge: Coursera
  • Google Ads Mastery : Create & Optimize Winning Campaigns: LearnKartS
  • Evaluating Large-Scale Health Programs: Johns Hopkins University
  • Selecting the Right Customer & Channel : University of Maryland, College Park
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • How to edit and improve a Facebook Ad: Coursera
  • Leadership for the future: Fundação Instituto de Administração

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