• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Capstone: Following the AWS Well Architected Framework

    Skills you'll gain: Cloud Computing Architecture, Cloud Engineering, Amazon Web Services, Cloud Security, Operational Excellence, Cloud Standards, Sustainable Business, Reliability, Solution Architecture, Cloud-Native Computing, Corporate Sustainability, Performance Tuning, Process Optimization, Cost Containment, Operational Efficiency, Value Engineering, Environmental Social And Corporate Governance (ESG), Cost Reduction, Operating Cost, Security Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Email Marketing, Content Creation, Graphic Design, Analysis, Marketing Design, Marketing Communications, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Master Class for Corporate Entrepreneurs

    Skills you'll gain: Proposal Development, Innovation, Proposal Writing, Market Opportunities, Entrepreneurship, Business Modeling, New Business Development, Entrepreneurial Finance, Corporate Finance, Overcoming Objections, New Product Development, Business Strategy, Commercialization, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    133 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Fashion As Design

    Skills you'll gain: Ethical Standards And Conduct, Cultural Diversity, Social Impact, Creativity, Market Trend, Creative Thinking, Product Design, Production Process, World History, Social Sciences, Consumer Behaviour, Design Elements And Principles, Personal Development, Problem Solving, Critical Thinking

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    The Role of the CEO in Navigating GenAI

    Skills you'll gain: Generative AI, Large Language Modeling, AI literacy, Business Leadership, AI Enablement, Communication, Strategic Leadership, Prompt Engineering, LLM Application, Decision Intelligence, Business Transformation, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    148 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Customer experience improvement, Dashboard, Customer Data Management, Sales Development, Management Reporting, Integrated Marketing Communications, Sales Pipelines, Performance Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Business Model Innovation for Sustainable Landscape Restoration

    Skills you'll gain: Stakeholder Analysis, Stakeholder Management, Stakeholder Engagement, Performance Measurement, Market Opportunities, Business Modeling, Stakeholder Communications, Sustainable Development, Environmental Issue, New Business Development, Key Performance Indicators (KPIs), Business Analysis, Sustainable Business, Sustainable Systems, Land Management, Environmental Resource Management, Systems Analysis, Financial Analysis, Systems Thinking, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Capitals Coalition

    Valuing nature and people to inform business decision-making

    Skills you'll gain: Stakeholder Engagement, Sustainable Business, Corporate Sustainability, Business Risk Management, Stakeholder Management, Natural Resource Management, Sustainability Standards, Risk Analysis, Environmental Resource Management, Human Capital, Risk Management, Decision Making, Problem Solving, Business Communication, Project Scoping

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Cybersecurity and the X-Factor

    Skills you'll gain: Cyber Threat Intelligence, Human Factors (Security), Threat Management, Security Awareness, Cybersecurity, Computer Security Awareness Training, Cyber Security Strategy, Cyber Risk, Cyber Attacks, Security Management, End User Training and Support, Human Factors, Behavioral Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    261 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Cambridge

    Ethical AI: AI essentials for everyone

    Skills you'll gain: AI literacy, Prompt Engineering Tools

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Introduction to Supply Chain Finance & Blockchain Technology

    Skills you'll gain: Working Capital, Supply Chain Management, Cash Flows, Business Metrics, Blockchain, Cash Management, FinTech, Accounts Payable and Receivable, Commercial Banking, Supplier Management, Payment Systems, Performance Improvement, Performance Measurement, Financial Systems, Financial Market, Finance, Emerging Technologies, Banking, Commercial Lending, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    300 reviews

    Intermediate · Course · 1 - 4 Weeks

1…225226227…519

In summary, here are 10 of our most popular marketing strategy courses

  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • Capstone: Following the AWS Well Architected Framework: Amazon Web Services
  • Create corporate Newsletters with Canva: Coursera
  • Master Class for Corporate Entrepreneurs: University of Maryland, College Park
  • Fashion As Design: The Museum of Modern Art
  • The Role of the CEO in Navigating GenAI: Coursera
  • Introducción a CRM con HubSpot: Coursera
  • Business Model Innovation for Sustainable Landscape Restoration: Erasmus University Rotterdam
  • Valuing nature and people to inform business decision-making: Capitals Coalition
  • Cybersecurity and the X-Factor: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok