Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Starweaver
Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Analysis, Storytelling, Technology Strategies, Teamwork, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Market Dynamics, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Consumer Behaviour, Product Development, Innovation
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media Content, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Dashboard, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience Design, Usability, Persona (User Experience), Typography, User Interface (UI) Design, Mockups, Color Theory
Mixed · Course · 1 - 3 Months

Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Supply Chain, Logistics, Supply Chain Management, Logistics Management, Supply Chain Planning, Performance Measurement, Transportation Management, Operational Efficiency, Operations Management, Business Operations, Transportation Operations, Supply Chain Systems, E-Commerce, Systems Thinking, Business Planning, Market Analysis, Process Design, Supplier Management, Business, Business Administration
Beginner · Specialization · 1 - 3 Months

National Taiwan University
Skills you'll gain: Data Structures, Data Visualization Software, Financial Data, Financial Analysis, Data Analysis, Debugging, Programming Principles, Python Programming, Maintainability, Data Validation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Microsoft Azure, Data Visualization, Microsoft Excel, Internet Of Things, Cloud Storage, Data Storage Technologies, Data Import/Export, Data Pipelines
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, Data Import/Export, Data Visualization, Data Manipulation, Data Visualization Software, Data Analysis, Data Science, Data Storytelling, Statistical Analysis, Relational Databases, Data Cleansing, Data Transformation, Statistical Programming, Data Integration, Software Installation, Programming Principles, Communication
Beginner · Specialization · 1 - 3 Months