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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Design Thinking and Global Startup

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, Human Centered Design, Value Propositions, Ideation, Innovation, Emerging Technologies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    146 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Competitive Analysis, Market Research, Presentations, Financial Modeling, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    305 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Sales, Sales Strategy, Rapport Building, Empathy, Active Listening, Value Propositions, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Data Science Essentials: Analysis, Statistics, and ML

    Skills you'll gain: Plotly, Model Evaluation, NumPy, Plot (Graphics), Dashboard, Statistics, Pandas (Python Package), Data Analysis, Statistical Analysis, Regression Analysis, Data Manipulation, Python Programming, Analytics, Probability & Statistics, Statistical Methods, Applied Machine Learning, Probability, Data Science, Statistical Modeling, Performance Tuning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Enablement

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

    2.9
    Rating, 2.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    SQL Fundamentals for Data Analysts

    Skills you'll gain: SQL, Databases, Data Manipulation, Data Analysis, Data Cleansing, Relational Databases, Data Access, Data Synthesis, Query Languages, Data Warehousing, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy II: Doing Business in The Global Economy

    Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    148 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Entrepreneurship, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    133 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Artificial Intelligence in Finance and Wealth Management

    Skills you'll gain: Education Software and Technology, Wealth Management, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, FinTech, Data Mining, AI Personalization, Learning Theory, Financial Planning, Regulatory Compliance, Relationship Building, Risk Modeling, Legal Risk

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Data Analysts

    Skills you'll gain: Generative AI, Data Analysis, Advanced Analytics, Analytics, AI Product Strategy, Data Transformation, Predictive Analytics, Data Preprocessing, Machine Learning Algorithms, Responsible AI

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer-Centric CRM Strategy and Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Design Thinking and Global Startup: Korea Advanced Institute of Science and Technology(KAIST)
  • Entrepreneurship: The Chinese University of Hong Kong
  • Conversational Selling Playbook for SDRs: Salesforce
  • Data Science Essentials: Analysis, Statistics, and ML: Packt
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • Sales Enablement: HubSpot Academy
  • SQL Fundamentals for Data Analysts: Corporate Finance Institute
  • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
  • Doing Business in China Capstone: The Chinese University of Hong Kong
  • Artificial Intelligence in Finance and Wealth Management: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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