• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence

    4.1
    Rating, 4.1 out of 5 stars
    ·
    39 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    The Nature of Data and Relational Database Design

    Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, Database Theory, Database Systems, Database Development, Database Management Systems, SQL, Descriptive Statistics, Database Architecture and Administration, Statistics, Statistical Reporting, Statistical Analysis, Business Intelligence, Microsoft Excel, Data Processing, Extract, Transform, Load, Business Analytics, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Chat with Your Data: Generative AI-Powered SQL Data Analysis

    Skills you'll gain: SQL, Generative AI, AI literacy, Data Visualization, Interactive Data Visualization, Prompt Patterns, Data Analysis, Debugging, Exploratory Data Analysis, ChatGPT, Prompt Engineering, Databases, Context Engineering, Data Validation, Code Reusability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Grant Writing for Health Researchers

    Skills you'll gain: Concision, Grant Writing, Sample Size Determination, Institutional Review Board (IRB), Grant Applications, Proposal Writing, Biostatistics, Proposal Development, Writing, Clinical Research Ethics, Medical Science and Research, Statistical Analysis, Persuasive Communication, Data Analysis, Clinical Research, Statistical Methods, Analysis, Research Design, Science and Research, Resource Allocation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    61 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Campaigns, Social Media Content, Social Media Marketing, Online Advertising, Target Audience, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Customer Insights, Social Media Analytics, Editing

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    SAE Institute México

    Storytelling y medios digitales

    Skills you'll gain: Storytelling, Storyboarding, Visual Storytelling, Digital Analysis, Content Creation, Media Production, Multimedia, Technical Writing, Digital Communications, Writing, Scripting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAP

    Business Process Modeling and Analysis

    Skills you'll gain: SAP Signavio, Business Process Modeling, Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Performance Metric, Process Improvement, Gap Analysis, Process Improvement and Optimization, Performance Analysis, Process Flow Diagrams, SAP Analytics Cloud, Business Workflow Analysis, Process Optimization, Dashboard, Data Visualization, Root Cause Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    MLOps Platforms: Amazon SageMaker and Azure ML

    Skills you'll gain: AWS SageMaker, MLOps (Machine Learning Operations), Microsoft Azure, Model Deployment, Data Engineering, Exploratory Data Analysis, Data Pipelines, Model Training, Amazon Web Services, Feature Engineering, Cloud Solutions, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Data Preprocessing, Cloud Deployment, Data Analysis, Applied Machine Learning, Machine Learning Methods, Machine Learning, Python Programming

    3.6
    Rating, 3.6 out of 5 stars
    ·
    59 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Edureka

    Introduction to PySpark

    Skills you'll gain: PySpark, Apache Spark, Data Management, Distributed Computing, Apache Hadoop, Data Processing, Data Manipulation, Data Analysis, Exploratory Data Analysis, Python Programming

    3.6
    Rating, 3.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Fashion As Design

    Skills you'll gain: Ethical Standards And Conduct, Cultural Diversity, Social Impact, Creativity, Market Trend, Creative Thinking, Product Design, Production Process, World History, Social Sciences, Consumer Behaviour, Design Elements And Principles, Personal Development, Problem Solving, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, AI literacy, Data Collection, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Statistics, Data Analysis, Statistical Reporting, Data Ethics, Experimentation, Science and Research, Data Science, Data-Driven Decision-Making, Research Design, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Redes Sociales

    Skills you'll gain: Social Media Analytics, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Key Performance Indicators (KPIs), Performance Analysis, Facebook, Professional Networking, Pinterest, Instagram, Target Audience, Live Streaming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

1…222223224…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok