Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Rochester
Skills you'll gain: Music History, Music, World History, Electronic Media, Social Impact, Media and Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Canva (Software), Photo Editing, Social Media Content, Social Media Management, Social Media, Graphic and Visual Design, Branding, Design
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability
Beginner · Course · 1 - 3 Months

The University of Hong Kong
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Business Ethics, Governance, Corporate Sustainability, Sustainable Development, Environment and Resource Management, Business Leadership, Ethical Standards And Conduct, Environmental Issue, Sustainability Reporting, Social Impact, Stakeholder Engagement, Diversity and Inclusion, Finance, Business Development, Climate Change Mitigation
Beginner · Course · 1 - 3 Months

The University of North Carolina at Chapel Hill
Skills you'll gain: Human Development, Psychology, Social Impact, Social Sciences, Behavioral Health, Mental Health, Child Development, Life Sciences, Biology, Research
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Content Creation, Marketing Materials, Business Intelligence, Social Media, Brand Awareness, User Accounts, Account Management, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Business Ethics, Corporate Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Management, Innovation, Global Marketing, Stakeholder Analysis, International Finance, Growth Strategies, Strategic Decision-Making, Market Dynamics, Product Lifecycle Management, Mergers & Acquisitions
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Productivity, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Interviewing Skills, Professional Development, Sales
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado System
Skills you'll gain: Meeting Facilitation, Team Building, Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Agile Methodology, Virtual Teams, Agile Project Management, Team Leadership, Social Sciences, Organizational Leadership, Change Management, Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Photo/Video Production and Technology, Post-Production, Content Creation, Adobe Premiere, Motion Graphics, Adobe After Effects, Media Production, Cinematography, TikTok, Driving engagement, Writing, File Management, Timelines, Apple software proficiency, Planning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Graphic Design, Branding, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours