• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Power Platform in Business Analysis

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, No-Code Development, Workflow Management, Business Process Automation, Dashboard Creation, Business Intelligence, Generative AI Agents, Data Analysis, Application Development, Automation, Business Process, Data Modeling, Data Integration

    ★ 4 (70) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Introduction to R Programming and Tidyverse

    Skills you'll gain: Rmarkdown, Ggplot2, R (Software), Plot (Graphics), Data Visualization, Tidyverse (R Package), Statistical Visualization, R Programming, Data Visualization Software, Statistical Programming, Data Manipulation, Data Analysis Software, Statistical Reporting, Data Analysis, Data Validation, Data Transformation, Code Reusability, Software Installation, Programming Principles, Aesthetics

    ★ 4.2 (49) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Dataflow, Data Lakes, Model Deployment, Apache Kafka, Data Governance, Tensorflow, Data Warehousing, MLOps (Machine Learning Operations), Data Infrastructure, Data Architecture, Extract, Transform, Load, Unstructured Data, Real Time Data, Data Processing, Data Quality, Apache Spark, Data Management, Big Data

    ★ 4.4 (90) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    إنشاء تصاميم تسويقية مذهلة باستخدام كانفا

    Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Content Creation, Graphic and Visual Design Software, Social Media, Marketing Materials, Color Matching, Graphic Design, Graphical Tools, Design, User Accounts

    ★ 4.5 (69) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    ★ 4.4 (40) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Design Your Virtual Classroom with Canva

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Virtual Environment, Graphical Tools, Graphic and Visual Design Software, Design Elements And Principles, Graphic and Visual Design, Design, Color Matching, Graphic Design, Content Creation, Marketing

    ★ 4.8 (22) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    Executive Data Science Capstone

    Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Data Literacy, Technical Communication, Data Strategy, Project Implementation, Data Analysis, Team Building, Technical Management, Team Management, Solution Delivery, Cross-Functional Team Leadership, Case Studies, Decision Making, Leadership, Real Estate

    ★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Sales Management, Consultative Selling, Sales Process, Selling Techniques, Sales, General Sales Practices, Customer Relationship Management, Consultative Approaches, Solution Selling, Closing (Sales), Prospecting and Qualification, Customer Relationship Building, Customer Acquisition Management, Value Propositions, Needs Assessment

    ★ 4.9 (45) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Information Systems Auditing and Governance

    Skills you'll gain: Audit Planning, Generally Accepted Auditing Standards, Auditing, Internal Controls, Risk Analysis, Risk Management Framework, Governance Risk Management and Compliance, Auditors Report, Internal Auditing, Continuous Monitoring, Compliance Auditing, Quality Assessment, Project Coordination, Quality Assurance, Information Systems Security, Presentations

    ★ 4.6 (40) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    ★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    ESCP Business School

    Doing Business in Europe

    Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments

    ★ 4.4 (139) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Six Sigma White Belt

    Skills you'll gain: Root Cause Analysis, Six Sigma Methodology, Lean Six Sigma, Quality Improvement, Quality Management, Kaizen Methodology, Lean Methodologies, Quality Management Systems, Process Improvement, Pareto Chart, Quality Control, Statistical Process Controls, Data Analysis, Analysis, Microsoft Excel, Correlation Analysis, Diagram Design, Prioritization

    ★ 4.6 (89) · Intermediate · Course · 1 - 3 Months

1…213214215…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok