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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Capstone Project: Applying Business Analysis Skills

    Skills you'll gain: Stakeholder Management, Business Analysis, User Requirements Documents, Looker (Software), Requirements Analysis, Project Management, Project Design, Requirements Management, Process Optimization, Data Analysis Software, Oral Expression, Operational Analysis, IBM Cognos Analytics, Business Analytics, Data Cleansing

    ★ 3.4 (31) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    ★ 4.7 (128) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Newsletters, Automation, Personalized Campaigns, Digital Marketing Tools, Editing

    ★ 4.5 (44) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Splunk Inc.

    Splunk Search Expert 101

    Skills you'll gain: Splunk, Data Visualization, Data Presentation, Data Visualization Software, Dashboard Creation, Dashboard, Ad Hoc Reporting, Business Intelligence, Data Analysis, Big Data, Data Science, Event Monitoring, Query Languages, Incident Response, Business Analysis, Role-Based Access Control (RBAC), Geospatial Mapping

    ★ 4.6 (228) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Creating Engaging Content for YouTube

    Skills you'll gain: Video Production, Web Analytics and SEO, Search Engine Optimization, Videography, Media Production, Content Development and Management, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Social Media Content, Content Creation, Content Optimization, Digital Content, Branding, Brand Strategy, Live Streaming, Growth Strategies, Storytelling, Editing

    ★ 4.1 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Figma UI UX Design Essentials Pt.1: Tools & Foundations

    Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Typography, Collaborative Software, User Interface (UI) Design, Graphic and Visual Design, Animations, Color Matching

    ★ 4.2 (35) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • H

    Howard University

    Business Problem Solving

    Skills you'll gain: Regression Analysis, Correlation Analysis, Spreadsheet Software, Business Analysis, Data-Driven Decision-Making, Data Modeling, Business Modeling, Business Analytics, Microsoft Excel, Business Solutions, Statistical Analysis, Mathematical Modeling, Data Analysis Software, Excel Formulas, Analysis, Statistical Methods, Forecasting, Data Analysis, Operations Research, Business Strategy

    ★ 4.7 (33) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Accruals, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Resource Management, Equities, Market Analysis

    ★ 4.8 (169) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI

    Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Snowflake Schema, Star Schema, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Data Modeling, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management

    ★ 4.3 (103) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Team Building, Corporate Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    AI Applications in Accounting and Finance

    Skills you'll gain: Unstructured Data, Applied Machine Learning, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Machine Learning, Social Media Analytics, AI Integrations, Data-Driven Decision-Making, Natural Language Processing, Model Evaluation

    ★ 4.4 (10) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Stakeholder Relations and Reporting

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Marketing and Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Business Reporting, Marketing Effectiveness, Promotions and Campaigns, Community Outreach, Performance Metric, Data Storytelling, Relationship Building, Data Visualization

    ★ 4.8 (44) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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