• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free
    Free
    P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, New Product Development, Innovation, Plan Execution, Entrepreneurship, Asset Protection, Market Analysis, Negotiation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    746 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica financiera​

    Skills you'll gain: Advanced Analytics, Financial Data, Financial Forecasting, Financial Analysis, Risk Modeling, Financial Modeling, Analytics, Predictive Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Trend Analysis, Risk Analysis, Market Data, Predictive Modeling, Risk Management, Data Transformation, Applied Machine Learning, Machine Learning Methods, Descriptive Analytics, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    107 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Effectively delivering the news to your audience

    Skills you'll gain: Journalism, Multimedia, Media and Communications, Storytelling, Content Creation, Report Writing, Driving engagement, Interviewing Skills, Media Production, Photo/Video Production and Technology, Video Production, Research, Data Collection, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    316 reviews

    Intermediate · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Architecting Smart IoT Devices

    Skills you'll gain: Real-Time Operating Systems, Embedded Software, Embedded Systems, Hardware Design, Electronic Hardware, Threat Modeling, Systems Architecture, Hardening, Debugging, Computer Architecture, Hardware Architecture, System Programming, Internet Of Things, Application Security, General Networking, Wireless Networks, Operating Systems, Performance Tuning, System Requirements, Network Protocols

    4.4
    Rating, 4.4 out of 5 stars
    ·
    358 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Mercados financeiros

    Skills you'll gain: Financial Regulations, Investment Banking, Financial Regulation, Portfolio Risk, Financial Systems, Financial Industry Regulatory Authorities, Bank Regulations, Financial Market, Portfolio Management, Corporate Finance, Securities (Finance), Financial Services, Risk Management, Finance, Behavioral Economics, Financial Management, General Finance, Capital Markets, Insurance, Underwriting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Economics for Capital Markets

    Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Business Economics, General Finance, Securities Trading, Banking, Economics, Policy, and Social Studies, Investment Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    Taiwan Law in Focus: Economy, Society and Democracy

    Skills you'll gain: Civil Law, Court Systems, Legal Proceedings, Litigation and Civil Justice, Case Law, Law, Regulation, and Compliance, Governance, Social Studies, Social Justice, Social Sciences, Gerontology, Political Sciences, Regulation and Legal Compliance, Economic Development, Public Administration, Advocacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Química, guerra y ética

    Skills you'll gain: Chemistry, Diplomacy, General Science and Research, International Relations, Biochemistry, Environmental Regulations, Ethical Standards And Conduct, Public Safety and National Security, Governance, Ancient History, Verification And Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, AI powered creativity, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, AI Integrations, AI literacy, Writing and Editing, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Calendar Management, Operational Efficiency, Media Production

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Development and Management, AI Integrations, Content Strategy, AI Workflows, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

1…211212213…442

In summary, here are 10 of our most popular market research courses

  • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
  • Analítica financiera​: Universidad de los Andes
  • Effectively delivering the news to your audience: Michigan State University
  • Architecting Smart IoT Devices: 28DIGITAL
  • Capture and Captivate Your Audience: Google
  • Mercados financeiros: Yale University
  • Economics for Capital Markets: Corporate Finance Institute
  • Pillar #2: Drug Utilization - Drivers and Consequences: Johns Hopkins University
  • Taiwan Law in Focus: Economy, Society and Democracy: National Taiwan University
  • Química, guerra y ética: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok