Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Data Presentation, Microsoft Excel, Dashboard Creation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Excel Formulas, Dashboard, Data Transformation, Spreadsheet Software, Excel Macros, Tree Maps, Data Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Business Intelligence Software
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Performance Measurement, Business Intelligence Software, Interactive Data Visualization, Data Presentation, Analytics, Business Reporting, Dataflow, Anomaly Detection, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Social Media Strategy, Content Creation, Marketing, Branding, Brand Management, Dashboard
Beginner · Guided Project · Less Than 2 Hours
Madecraft
Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Analytics, Social Media Analytics, Relational Databases, Query Languages, Database Design, Marketing Analytics, Solution Design
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Business Analytics, Statistical Programming, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, R (Software), Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Complex Problem Solving, Data Synthesis, R Programming
Advanced · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Workforce Planning, People Analytics, Talent Pipelining, Workforce Management, Workforce Development, Human Resources Software, Human Resource Strategy, Gap Analysis, Demand Planning, Capacity Planning, Talent Management, Power BI, Dashboard Creation, Data Storytelling, Employee Retention, Statistical Visualization, Strategic Thinking, Strategic Decision-Making, Forecasting, Talent Acquisition
Intermediate · Course · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Statistical Modeling, Marketing Analytics, Feature Engineering, Predictive Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Data Preprocessing, Exploratory Data Analysis, Scatter Plots, Model Evaluation, Data Visualization, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Inventory Control, Supply Chain, Financial Statement Analysis, Data Analysis, Financial Data, Case Studies
Beginner · Course · 1 - 4 Weeks

Campus BBVA
Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Analytics, Data Management, Statistical Inference, Statistics, Descriptive Analytics, Big Data, Data Governance, Statistical Hypothesis Testing, Statistical Analysis, Data Integrity, Probability Distribution
Beginner · Course · 1 - 3 Months