Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Science, Business Analytics, Big Data, Analytics, Descriptive Analytics, Data Analysis Software, Predictive Analytics, Small Data
★ 4.2 (158) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer experience improvement, Customer Data Management, Sales Development, Management Reporting, Integrated Marketing Communications, Sales Pipelines, Performance Reporting
★ 4.7 (86) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Target Market, Target Audience, Social Media Marketing, Driving engagement, Social Media, Social Media Management, Customer Engagement, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business
★ 3 (72) · Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Plot (Graphics), Interactive Data Visualization, Data Presentation, Infographics, Data Visualization Software, Data Wrangling, Data Storytelling, Plotly, Matplotlib, Journalism, Graphing, Graphic and Visual Design, Color Theory, Visual Storytelling, Data Manipulation, Data Transformation, Design Elements And Principles, Data Analysis, Statistical Analysis
★ 4.5 (69) · Beginner · Course · 1 - 3 Months

University of California, Santa Cruz
Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Social Media Campaigns, Communication Strategies, Keyword Research, Social Media, Social Media Content, Web Design and Development, Web Analytics and SEO, Marketing, Workflow Management, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Brand Strategy, Invoicing
★ 4.1 (9) · Beginner · Course · 1 - 4 Weeks

Universiteit Leiden
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Analysis, Statistical Analysis, Descriptive Analytics, R (Software), Descriptive Statistics, Statistical Methods, Sampling (Statistics), Analysis, Probability & Statistics, Data Ethics, Data Collection, Analytical Skills, Medical Privacy, Exploratory Data Analysis, Statistical Reporting, Logistic Regression
★ 4.6 (46) · Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Forecasting, Regression Analysis, Excel Formulas, Statistical Analysis, Data Analysis Software, Time Series Analysis and Forecasting, Spreadsheet Software, Data Visualization, Statistical Methods, Advanced Analytics, Financial Forecasting, Data Analysis, Statistical Hypothesis Testing, Probability & Statistics, Predictive Modeling, Statistical Inference, Statistical Modeling, Variance Analysis
★ 4.6 (41) · Advanced · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Marketing, Brand Loyalty, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Performance Measurement, Target Audience
★ 4.9 (170) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphical Tools, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles
★ 4.6 (201) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Requirements, Financial Data, Data Modeling, Financial Analysis, Data Visualization Software, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export
★ 4.5 (20) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Snowflake Schema, Star Schema, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Data Modeling, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management
★ 4.3 (103) · Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Generative AI, Image Analysis, Machine Learning Methods, Embeddings, Generative Model Architectures, Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Model Deployment, Artificial Neural Networks, Supervised Learning, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Big Data
★ 3.3 (51) · Advanced · Specialization · 1 - 3 Months