• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Operational Performance Management, Lean Methodologies, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Cloud Data Engineering

    Skills you'll gain: Cloud-Native Computing, Software Engineering, Distributed Computing, Cloud Storage, Extract, Transform, Load, Google Cloud Platform, Big Data, Cloud Computing, Serverless Computing, Cloud Technologies, Data Lakes, Data Pipelines, Amazon Web Services, Command-Line Interface, Python Programming, Data Governance, NumPy, Rust (Programming Language)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud 日本語版

    Skills you'll gain: Tensorflow, Google Cloud Platform, Dataflow, Data Import/Export, Data Pipelines, Feature Engineering, Data Lakes, Model Deployment, Real Time Data, Extract, Transform, Load, Data Governance, Applied Machine Learning, Apache Kafka, Data Warehousing, Apache Spark, Dashboard, Data Infrastructure, Data Architecture, Big Data, Unstructured Data

    4.4
    Rating, 4.4 out of 5 stars
    ·
    290 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Data Analysis

    Skills you'll gain: Data Analysis, Analytics, Statistical Analysis, Data Mining, Spreadsheet Software, Exploratory Data Analysis, Descriptive Analytics, Quantitative Research, Data Processing, Data Cleansing, Data Collection, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software, SQL

    3.7
    Rating, 3.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Machine Learning Using SAS Viya

    Skills you'll gain: Data Preprocessing, Model Deployment, Model Evaluation, Supervised Learning, Decision Tree Learning, Applied Machine Learning, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Business Analysis, Artificial Neural Networks, Classification Algorithms, No-Code Development, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Developing a Business

    Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert 101

    Skills you'll gain: Splunk, Data Visualization Software, Dashboard, Security Information and Event Management (SIEM), Ad Hoc Reporting, Business Intelligence, Data Analysis, Data Processing, Big Data, Data Science, Data Transformation, Query Languages, Analysis, Incident Response, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    226 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach Final Project

    Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Audience, Business Consulting, Microsoft Excel, Data Storytelling, Business Analysis, Data Analysis, Pivot Tables And Charts, Dashboard, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Market Opportunities, Business Analysis, Competitive Analysis, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    213 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Creativity, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Practicing for the SAS Programming Certification Exam

    Skills you'll gain: SAS (Software), Data Analysis, Exploratory Data Analysis, Statistical Programming, Data Manipulation, Data Transformation, Data Import/Export, Data Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…204205206…454

In summary, here are 10 of our most popular marketing analytics courses

  • Create a Customer Service Survey in Microsoft Forms: Coursera
  • Operations Management: Fundação Instituto de Administração
  • Cloud Data Engineering: Duke University
  • Data Engineering, Big Data and ML on Google Cloud 日本語版: Google Cloud
  • Fundamentals of Data Analysis: LearnQuest
  • Machine Learning Using SAS Viya: SAS
  • English for Developing a Business: University of California, Irvine
  • Splunk Search Expert 101: Splunk Inc.
  • Data Analysis and Presentation Skills: the PwC Approach Final Project: PwC
  • Blockchain Opportunity Analysis: INSEAD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok