• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Partnership, Competitive Intelligence, Competitive Analysis, Corporate Strategy, Market Intelligence, Go To Market Strategy, Intercultural Competence, Market Opportunities, Global Marketing, E-Commerce, Mergers & Acquisitions, Cultural Sensitivity, Economic Development, Decision Making, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Skills for a Modern Entrepreneur or Business Owner

    Skills you'll gain: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Marketing, User Feedback, Microsoft Excel, Financial Analysis, Market Research, Social Media Strategy, Digital Marketing, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Model Optimization, Python Programming, Model Training, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Artificial Neural Networks, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    174 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Collection, Data Processing, Data Strategy, Data Analysis, Data Management, Data Preprocessing, Statistical Analysis, Sampling (Statistics), Verification And Validation, Design Strategies, Data Access

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Basic Information Literacy

    Skills you'll gain: digital literacy, Brainstorming, Planning, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct, Databases

    4.7
    Rating, 4.7 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 3 Months

  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    Introduction to Advanced Vibrations

    Skills you'll gain: Vibrations, Engineering Analysis, Mechanics, Structural Engineering, Structural Analysis, Mechanical Engineering, Engineering, Differential Equations, Mathematical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, Strategic Thinking, Market Dynamics, Target Market, Franchising

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Question Reality! Science, philosophy, a search for meaning

    Skills you'll gain: Computational Logic, Scientific Methods, Theoretical Computer Science, Logical Reasoning, Science and Research, Physics, Experimentation, Laboratory Experience, Physical Science, Deductive Reasoning, Artificial Intelligence, Computational Thinking, Mathematics and Mathematical Modeling, Simulations, Computer Science, AI literacy, Psychology, Liberal Arts, General Science and Research, Ancient History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Global Disease Masterclass

    Skills you'll gain: Infectious Diseases, Epidemiology, Public Health and Disease Prevention, Public Health, Health Disparities, Infection Control, Health Equity, Cardiology, Social Determinants Of Health, Chronic Diseases, Microbiology, Community Health, Socioeconomics, Preventative Care, Health Policy, Bloodborne Pathogens, Health Education, Health Assessment, Internal Medicine, Demography

    4.7
    Rating, 4.7 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Lean Six Sigma Green Belt Professional Training

    Skills you'll gain: Process Mapping, Six Sigma Methodology, Lean Six Sigma, Quality Improvement, Organizational Change, Lean Methodologies, Statistical Hypothesis Testing, Process Improvement and Optimization, Lean Manufacturing, Organizational Leadership, Quality Management, Process Analysis, Process Improvement, Correlation Analysis, Project Scoping, Kaizen Methodology, Data-Driven Decision-Making, Root Cause Analysis, Statistical Analysis, Management Training And Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    77 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Experience Design, Presentations, Responsive Web Design, Information Architecture, User Story, Usability, Storyboarding, User Research, Design Research, Design, Visual Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    150 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    AI-Powered Business Operations

    Skills you'll gain: Business Process Modeling, Process Modeling, Data Storytelling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Data Visualization, Data Presentation, AI Enablement, Sustainable Development, Social Impact, Generative AI, Customer Insights, Customer Relationship Management (CRM) Software, Innovation, Product Knowledge, Environmental Social And Corporate Governance (ESG)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 1 - 3 Months

1…204205206…442

In summary, here are 10 of our most popular market research courses

  • China Strategy: The Chinese University of Hong Kong
  • Skills for a Modern Entrepreneur or Business Owner: Packt
  • Tweet Emotion Recognition with TensorFlow: Coursera
  • Total Data Quality: University of Michigan
  • Basic Information Literacy: The State University of New York
  • Introduction to Advanced Vibrations: Korea Advanced Institute of Science and Technology(KAIST)
  • Innovation and International Strategy: Illinois Tech
  • Question Reality! Science, philosophy, a search for meaning: Dartmouth College
  • Global Disease Masterclass: Imperial College London
  • Lean Six Sigma Green Belt Professional Training: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok