Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Pinterest, Advertising Campaigns, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Marketing, Promotional Strategies, Social Media, User Accounts
Beginner · Guided Project · Less Than 2 Hours
University of Virginia
Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Employee Coaching, Coaching, Management Training And Development, Team Performance Management, Organizational Change, Expectation Management, Performance Management, Key Performance Indicators (KPIs), Accountability, Professional Development, Leadership and Management, Employee Performance Management, Team Management, People Development, Constructive Feedback, Performance Analysis, Performance Measurement, Adaptability, Leadership, Communication
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Tenacity, Persistence, Personal Attributes, Persona Development, Personal Development, Human Development, Self-Awareness, Case Studies, Resilience, Empathy & Emotional Intelligence, Overcoming Obstacles, Growth Mindedness, Lifelong Learning, Psychology, Psychological Evaluations, Applied Behavior Analysis, Cognitive flexibility, Social Sciences, Emotional Intelligence, Cultural Diversity
Beginner · Specialization · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Photo Editing, Graphic and Visual Design, Layout Design, Design Research, Visual Design, Adobe InDesign, Design, Design Elements And Principles, Storytelling, Digital Publishing, Aesthetics, Color Theory, Creativity, Peer Review
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Workplace inclusivity, Diversity Awareness, Health Disparities, Diversity Equity and Inclusion Initiatives, Social Justice, Cultural Diversity, Cultural Sensitivity, Advocacy, Public Policies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Child Welfare, Research, Research Methodologies, Family Support, Working With Children, Trauma Care, Child Development, Social Sciences, Human Development, Cultural Diversity, Culture, Case Studies
Mixed · Course · 1 - 3 Months

Berklee
Skills you'll gain: Musical Composition, Music, Media Production, Music Theory, Music Performance, Editing, Creativity, Automation, File Management, Electronic Media, System Configuration
Intermediate · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing
Mixed · Course · 1 - 3 Months

The University of Hong Kong
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Business Ethics, Governance, Corporate Sustainability, Sustainable Development, Environment and Resource Management, Business Leadership, Ethical Standards And Conduct, Environmental Issue, Sustainability Reporting, Social Impact, Stakeholder Engagement, Diversity and Inclusion, Finance, Business Development, Climate Change Mitigation
Beginner · Course · 1 - 3 Months