• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    N

    Northeastern University

    Ethics and Governance in the Age of Generative AI

    Skills you'll gain: Responsible AI, Generative AI, AI Workflows, Data Ethics, Model Evaluation, Data Governance, Governance, Artificial Intelligence, Machine Learning, Ethical Standards And Conduct, Organizational Strategy, Social Impact, Benchmarking, Emerging Technologies

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Change Leadership: Strategic Route Analysis with Miro

    Skills you'll gain: Change Management, Visionary, Organizational Change, Business Transformation, Strategic Leadership, Innovation, Process Analysis, Leadership and Management, Business Process Reengineering, Business Workflow Analysis, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to find customers by uploading contacts on Twitter

    Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    إنشاء صفحة لنكدين إحترافية

    Skills you'll gain: LinkedIn, Professional Networking, Dashboard, Social Media, Relationship Building, Professionalism

    4.6
    Rating, 4.6 out of 5 stars
    ·
    70 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Zielsetzung für eine Facebook Werbekampagne

    Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea un Mood Board con Canva

    Skills you'll gain: Canva (Software), Storyboarding, Color Theory, Graphic Design, Graphic and Visual Design, Organizational Skills, Design, Storytelling, Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Réussir une négociation : Stratégies et compétences clés

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Communication, Arbitration, Interpersonal Communications, Mediation, Decision Making, Planning, Cultural Sensitivity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Essentials

    Skills you'll gain: Security Awareness, Cyber Attacks, Cyber Risk, Mobile Security, Cybersecurity, Cyber Security Strategy, Cyber Governance, Malware Protection, Cyber Security Policies, Cyber Security Assessment, Cyber Threat Intelligence, Data Security, Cyber Threat Hunting, Human Factors (Security), Email Security, Identity and Access Management, Security Management, Security Strategy, Multi-Factor Authentication, Cloud Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Apprendre à tirer parti des idées de tweet sur Twitter

    Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erste Schritte in Facebook Ads Manager

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

1…201202203…362

In summary, here are 10 of our most popular marketing strategy courses

  • Ethics and Governance in the Age of Generative AI: Northeastern University
  • Change Leadership: Strategic Route Analysis with Miro: Coursera
  • How to find customers by uploading contacts on Twitter: Coursera
  • Customer Support digital transformation with HubSpot: Coursera
  • إنشاء صفحة لنكدين إحترافية: Coursera
  • Zielsetzung für eine Facebook Werbekampagne: Coursera
  • Crea un Mood Board con Canva: Coursera
  • TikTok Optimization: Grow Your Presence: Coursera
  • Réussir une négociation : Stratégies et compétences clés: University of Michigan
  • Cyber Security: Essentials: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok