• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Science of Health Informatics

    Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Health Systems, Clinical Informatics, Electronic Medical Record System, Databases, Health Technology, Informatics, Healthcare Industry Knowledge, Clinical Data Management, Data Analysis, Data Quality, Interoperability, Big Data, Data Access, Query Languages, Data Integration, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analysis and Visualization with Python

    Skills you'll gain: Generative AI, Matplotlib, Data Visualization, Data Literacy, Plotly, Data Ethics, Plot (Graphics), Generative Model Architectures, Scientific Visualization, Data Cleansing, Data Presentation, Interactive Data Visualization, Pandas (Python Package), Data Quality, Exploratory Data Analysis, Generative Adversarial Networks (GANs), Data Manipulation, Model Evaluation, Data Analysis, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    120 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Management and Visualization

    Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Visualization Software, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Exploratory Data Analysis, Statistical Programming, Statistical Analysis, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    946 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Transformational Leadership for Inclusive Innovation

    Skills you'll gain: Organizational Change, Influencing, Organizational Leadership, Leadership Development, Leadership, Diversity and Inclusion, Change Management, Thought Leadership, Team Management, Business Transformation, Drive Engagement, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Advocacy, Innovation, Workplace inclusivity, Overcoming Objections, Stakeholder Engagement, Cultural Diversity, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    179 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Principles of fMRI 2

    Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Correlation Analysis, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Medical Imaging, Regression Analysis, Psychology, Time Series Analysis and Forecasting, Neurology, Statistical Modeling, Statistical Methods, Statistical Inference, Dimensionality Reduction, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Python Programming Fundamentals

    Skills you'll gain: Debugging, Code Reusability, Algorithms, Microsoft Visual Studio, Problem Solving, Computer Programming Tools, Computational Logic, Python Programming, Software Development, Data Analysis, Scripting Languages

    4
    Rating, 4 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Business Analytics, Statistics, Statistical Analysis, Analytics, Microsoft Excel, Statistical Modeling, Probability & Statistics, Statistical Methods, Predictive Analytics, Statistical Software, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    878 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Science and Research, Research Methodologies, Research, Research and Design, Data Collection, Peer Review, Data Analysis, Psychology, Data Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    193 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Meta Ads Manager, Google Ads, Facebook, Bidding, Keyword Research, Digital Marketing Campaigns, Online Advertising, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Social Media Campaigns, Search Engine Marketing, Pinterest, Marketing, Data-Driven Marketing, Social Media, Digital Advertising, Contextual Advertising, TikTok, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Ciencia de datos​

    Skills you'll gain: Data Visualization, Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Interactive Data Visualization, Statistical Visualization, Predictive Modeling, Correlation Analysis, Classification And Regression Tree (CART), Data Quality, Data Wrangling, Data Science, Jupyter, Data Analysis, Data Preprocessing, Statistical Machine Learning, Data Transformation, Supervised Learning, Machine Learning Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    581 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Machine Learning Methods, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Statements, Financial Market, Financial Analysis, Corporate Finance, Investments, Data Mining

    4.4
    Rating, 4.4 out of 5 stars
    ·
    238 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…200201202…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok