• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Delivery in Business Analysis and Capstone Project

    Skills you'll gain: Software Development Life Cycle, Quality Management, Project Management Life Cycle, Scrum (Software Development), Business Analysis, Risk Management Framework, Business Process, Risk Analysis, Requirements Management, Risk Management, Solution Delivery, Project Management, Project Risk Management, Business Process Improvement, Project Planning, Business Planning, Quality Control, Quality Monitoring, Agile Methodology, Agile Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    HRCI

    Foundations of HR Operations

    Skills you'll gain: Human Resources, Human Resources Information System (HRIS), Human Resource Strategy, Human Resource Policies, Human Resources Management and Planning, Human Resource Management, HR Tech, Human Resources Software, Vendor Management, Law, Regulation, and Compliance, Business Correspondence, People Analytics, Vendor Relationship Management, Labor Compliance, Workforce Management, Management Reporting, Internal Communications, Regulation and Legal Compliance, Business Communication, Communication Strategies

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Creative Design, Prototyping, and Testing

    Skills you'll gain: Product Development, Product Design, Prototyping, Product Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to design Facebook/IG Stories using Canva

    Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Design Elements And Principles, Digital Design, Graphical Tools, Design, Graphics Software, Graphic and Visual Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    289 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Management Consulting

    Skills you'll gain: Management Consulting, Consulting, Business Consulting, Interviewing Skills, Business Analysis Tools, Estimation, Case Studies, Consultative Approaches, Business Strategy, Analysis, Complex Problem Solving

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Business Practices

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Stakeholder Management, Sustainability Reporting, Stakeholder Analysis, Drive Engagement, Sustainability Standards, Procurement, Communication Planning, Business Operations, Strategic Communication, Culture Transformation, Strategic Sourcing, Supply Chain Planning, Communication Strategies, Business Strategy, Employee Engagement, Supply Chain Management, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Enterprise Application Management, Management Information Systems, Information Technology, Enterprise Resource Planning, Information Systems Security, E-Commerce, Business Systems Analysis, Systems Analysis, Computer Hardware, Data Warehousing, Decision Support Systems, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Data Ethics, Business Process Management, Customer Relationship Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    London Business School

    Introduction to Digital Transformation: Change & Disruption

    Skills you'll gain: Digital Transformation, Business Transformation, Culture Transformation, Organizational Change, Technology Strategies, Change Management, Innovation, Business Strategy, Business Strategies, Enterprise Architecture, New Business Development, Business Technologies, Emerging Technologies, digital literacy, Business Modeling, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    How to Get Skilled: Introduction to Individual Skills Management (Project-Centered Course)

    Skills you'll gain: Benchmarking, Peer Review, Professional Development, Constructive Feedback, Planning, Performance Measurement, Performance Analysis, Job Analysis, Organizational Skills, Productivity Software, Personal Development, Dashboard, Competitive Analysis, Goal Setting

    4.1
    Rating, 4.1 out of 5 stars
    ·
    226 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Corporate Entrepreneurship: Innovating within Corporations

    Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Proposal Writing, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Financial Reporting, Internal Auditing, Corporate Finance, Financial Statements, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    307 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Key Performance Indicators (KPIs), Proposal Development, Account Strategy, Solution Selling, Business Writing, Responsible AI, Regulatory Compliance, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Customer Relationship Management (CRM) Software, Account Management, Performance Metric, Financial Management, Administrative Support, Sales Process, Content Management, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

1…199200201…519

In summary, here are 10 of our most popular marketing strategy courses

  • Project Delivery in Business Analysis and Capstone Project: Microsoft
  • Foundations of HR Operations: HRCI
  • Creative Design, Prototyping, and Testing: University of Maryland, College Park
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • How to design Facebook/IG Stories using Canva: Coursera
  • Fundamentals of Management Consulting: Board Infinity
  • Sustainable Business Practices: University of Colorado Boulder
  • Foundations of Information Systems for Business: Howard University
  • Introduction to Digital Transformation: Change & Disruption: London Business School
  • How to Get Skilled: Introduction to Individual Skills Management (Project-Centered Course): The State University of New York

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok