Marketing Analytics Courses
Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Popular Marketing Analytics Courses and Certifications
Coursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement
Macquarie University
Skills you'll gain: Data Visualization, Statistical Inference, Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Statistical Methods, Sampling (Statistics), Excel Formulas, Spreadsheet Software, Box Plots, Time Series Analysis and Forecasting, Data Analysis Software, Statistical Modeling, Advanced Analytics, Financial Forecasting, Probability Distribution, Descriptive Analytics, Variance Analysis, Predictive Modeling
University of Virginia Darden School Foundation
Skills you'll gain: Marketing Planning, Marketing Strategies, Design Thinking, AI Product Strategy, Strategic Marketing, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Data-Driven Marketing, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Organizational Change, Competitive Intelligence, Responsible AI, Generative AI, General Data Protection Regulation (GDPR), Law, Regulation, and Compliance
University of Colorado System
Skills you'll gain: Computational Thinking, File I/O, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), Analysis, C and C++, Statistical Analysis, Data Presentation, Automation, Program Development, Algorithms, Microsoft Development Tools, Programming Principles, Integrated Development Environments, Computer Programming, Theoretical Computer Science, Code Reusability
Universidad Austral
Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Market Data, Risk Management, Risk Mitigation, Market Trend, Market Dynamics, Business Risk Management, Risk Analysis, Profit and Loss (P&L) Management, Market Analysis
Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Exploitation techniques, Anomaly Detection, Large Language Modeling, Vulnerability Management, Incident Management
Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
University of Colorado Boulder
Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Bayesian Statistics, Sampling (Statistics), Data Analysis, Correlation Analysis, Statistical Analysis, Applied Mathematics, Data Collection
Skills you'll gain: Data Visualization, Descriptive Statistics, Data Presentation, Statistical Hypothesis Testing, Statistical Visualization, Regression Analysis, Forecasting, Probability Distribution, Data Visualization Software, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Probability & Statistics, Microsoft Excel, Descriptive Analytics, Statistics, Spreadsheet Software, Predictive Analytics, Predictive Modeling
Knowledge Accelerators
Skills you'll gain: Data Visualization, Microsoft Excel, Data Analysis, Analytics, Data-Driven Decision-Making, Microsoft 365, Data Modeling, Data Sharing, Data Science, Key Performance Indicators (KPIs)
University of Michigan
Skills you'll gain: Analytics, People Analytics, Data Analysis, Advanced Analytics, Business Metrics, Statistical Analysis, Statistical Programming, Descriptive Analytics, Probability & Statistics, Statistics, Python Programming, Statistical Methods, Data Manipulation
Skills you'll gain: Data Visualization, Dashboard Creation, Power BI, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Key Performance Indicators (KPIs), Data Processing, Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics
