• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    N

    National Taiwan University

    Taiwan Law in Focus: Economy, Society and Democracy

    Skills you'll gain: Civil Law, Court Systems, Legal Proceedings, Litigation and Civil Justice, Case Law, Law, Regulation, and Compliance, Governance, Social Studies, Social Justice, Social Sciences, Gerontology, Political Sciences, Regulation and Legal Compliance, Economic Development, Public Administration, Advocacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics for Innovation

    Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Gap Analysis, Innovation, Organizational Effectiveness, Business Analytics, Analysis, Financial Inclusion, Diversity Equity and Inclusion Initiatives, Market Opportunities, Social Justice, Workplace inclusivity, Organizational Change, Leadership Development, Product Development, Risk Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    348 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Strategic Marketing, Business Planning, Business Development, New Business Development, Leadership and Management, Strategic Decision-Making, Organizational Strategy, Global Marketing, Governance, Entrepreneurial Finance, Brand Management, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    154 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Business Priorities and Data Ingestion

    Skills you'll gain: Design Thinking, Market Opportunities, Data Integration, Data Engineering, Data Science, Analytical Skills, Data Pipelines, Data Validation, Extract, Transform, Load, Data Processing, Workflow Management, Process Modeling, Data Cleansing, Data Quality, Data Collection, Business Priorities, NumPy, Machine Learning, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    189 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Hands-on Agentic AI: Building Intelligent Agents

    Skills you'll gain: Model Context Protocol, Responsible AI, LangGraph, AI Integrations, AI Workflows, AI Orchestration, Agentic Workflows, LangChain, Generative AI Agents, CrewAI, OpenAI API, Agentic systems, LLM Application, Tool Calling, Case Studies, OpenAI, Governance, Compliance Management, Model Deployment, AI Security

    2.4
    Rating, 2.4 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Nutrition Mastery for Fitness and Wellness

    Skills you'll gain: Nutritional Assessment, Meal Planning And Preparation, Nutrition and Diet, Nutrition Education, Pharmacology, Exercise Science, Critical Thinking, Sports Medicine, Pharmaceuticals, Contraindication, Food Quality Assurance And Control, Food and Beverage, Physiology, Decision Making, Health Promotion, Preventative Care, Regulatory Compliance, Science and Research, General Science and Research, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Entrepreneurial Strategic Management

    Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Business Strategy, Decision Making, Business Metrics, Organizational Strategy, Corporate Strategy, Entrepreneurship, Competitive Intelligence, Competitive Analysis, Performance Measurement, Performance Metric, Key Performance Indicators (KPIs), Market Dynamics, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    327 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Goodwill Industries International

    Goodwill® Digital Navigator Certificate

    Skills you'll gain: digital literacy, Cultural Responsiveness, Training Programs, Educational Materials, Intercultural Competence, Relationship Building, Active Listening, Digital Transformation, Computer Literacy, Workforce Development, Community Development, Community Outreach, Research, Diversity Awareness, Workplace inclusivity, Rapport Building, Cultural Sensitivity, Curriculum Planning, Digital Communications, Computer Security Awareness Training

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    医学统计学与SPSS软件(基础篇)

    Skills you'll gain: Statistical Hypothesis Testing, SPSS (Software), SPSS, Descriptive Statistics, Statistical Software, Statistical Analysis, Statistical Methods, Data Analysis Software, Correlation Analysis, Data Literacy, Regression Analysis, Statistical Inference, Probability & Statistics, Statistics, Quantitative Research, Sampling (Statistics), Biostatistics, Medical Science and Research, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    159 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Illinois Tech

    Industrial Psychology

    Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Leadership and Management, Management Training And Development, Team Leadership, Organizational Leadership, Performance Analysis, Staff Management, Performance Review, Diversity Equity and Inclusion Initiatives, Leadership, People Development, Human Resource Management, Human Resource Strategy, Performance Appraisal, Human Resources, Team Motivation, Human Resources Management and Planning, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    335 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Create and Finance a Short Documentary Film

    Skills you'll gain: Cinematography, Video Editing, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Proposal Development, Target Audience, Presentations, Visual Storytelling, Target Market, Writing, Sales Presentations, Editing, Promotional Strategies, Marketing, Concision, Creativity, Program Standards

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

1…191192193…442

In summary, here are 10 of our most popular market research courses

  • Taiwan Law in Focus: Economy, Society and Democracy: National Taiwan University
  • Gender Analytics for Innovation: University of Toronto
  • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
  • AI Workflow: Business Priorities and Data Ingestion: IBM
  • Hands-on Agentic AI: Building Intelligent Agents: Coursera
  • Nutrition Mastery for Fitness and Wellness: National Academy of Sports Medicine
  • Entrepreneurial Strategic Management: University of New Mexico
  • Goodwill® Digital Navigator Certificate: Goodwill Industries International
  • 医学统计学与SPSS软件(基础篇): Peking University
  • Industrial Psychology: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok