• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Corporate Strategy, Competitive Analysis, Strategic Marketing, Strategic Partnership, Regulatory Compliance, Product Strategy, New Business Development, Market Dynamics, Market Share, Revenue Management, Consumer Behaviour, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    883 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Marketing Psychology, Cost Accounting, Customer Insights, Customer Analysis, Product Lining, Supply And Demand, Strategic Marketing, Economics, Demand Planning, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    940 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Getting Started with Microsoft Word

    Skills you'll gain: Microsoft Word, Microsoft Office, Microsoft 365, Productivity Software, Writing, Business Writing, Document Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    789 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Databases, Data Warehousing, Database Systems, Data Pipelines, Business Intelligence, Data Integrity, Data Validation, Data Mart, Business Process, Data Integration, Data Management, Data Quality, Data Transformation, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    723 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Market Share, Communication Planning, Digital Media Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management: Winning Internally

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Production Process, Financial Management, Accounting, Organizational Leadership, Business Management, Budget Management, Organizational Structure, Leadership and Management, Manufacturing Operations, Leadership, Operations Management, Business Operations, Human Resources, Human Resources Management and Planning, Business Strategies, Corporate Sustainability, Strategic Thinking, Sustainable Business, Human Resource Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Research Data Management and Sharing

    Skills you'll gain: Data Sharing, Data Management, Data Storage, File Management, Data Security, Information Management, Metadata Management, Records Management, Data Governance, Data Integrity, Data Persistence, Data Ethics, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    749 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Corporate Finance II: Financing Investments and Managing Risk

    Skills you'll gain: Credit Risk, Corporate Finance, Mergers & Acquisitions, Financial Management, Risk Management, Cash Management, Financial Market, Equities, Financial Policy, Derivatives, Private Equity, Investment Banking, Cash Flows, Financial Analysis, Governance, Commercial Lending

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    898 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Florida

    Sustainable Agricultural Land Management

    Skills you'll gain: Water Sustainability, Water Resources, Land Management, Water Quality, Water Resource Management, Hydrology, Environment and Resource Management, Environmental Regulations, Natural Resource Management, Sustainable Development, Environmental Issue, Sustainable Systems, Environmental Science, Laboratory Testing, Analytical Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    671 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Patient Safety and Quality Improvement: Developing a Systems View (Patient Safety I)

    Skills you'll gain: Patient Safety, Systems Thinking, Health Systems, Safety Assurance, Quality Improvement, Continuous Quality Improvement (CQI), Risk Analysis, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    532 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Corporate Finance I: Measuring and Promoting Value Creation

    Skills you'll gain: Mergers & Acquisitions, Financial Analysis, Financial Statement Analysis, Finance, Financial Statements, Financial Modeling, Return On Investment, Capital Budgeting, Corporate Finance, Balance Sheet, Business Valuation, Cash Flow Forecasting, Cash Flows, Financial Forecasting, Working Capital, Performance Measurement, Private Equity, Performance Analysis, Risk Management, Risk Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

1…190191192…834

In summary, here are 10 of our most popular brand management courses

  • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Pricing Strategy Optimization: University of Virginia
  • Getting Started with Microsoft Word: Coursera
  • The Path to Insights: Data Models and Pipelines: Google
  • Marketing Mix Fundamentals: IE Business School
  • Introduction to Business Management: Winning Internally: IIT Bombay
  • Research Data Management and Sharing: The University of North Carolina at Chapel Hill
  • Corporate Finance II: Financing Investments and Managing Risk: University of Illinois Urbana-Champaign
  • Sustainable Agricultural Land Management: University of Florida
  • Patient Safety and Quality Improvement: Developing a Systems View (Patient Safety I): Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok