Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Glasgow
Skills you'll gain: Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Data Mining, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, Electronic Medical Record, Precision Medicine, Analytics, Relational Databases, Patient Flow, Exploratory Data Analysis, Descriptive Statistics, Predictive Analytics, Predictive Modeling, SQL, Interoperability, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Game Design, Python Programming, Programming Principles, Computer Programming, Scripting, Data Validation, Data Analysis
Beginner · Guided Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations
Intermediate · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Software Design, Java, Java Programming, AI Personalization, Data Processing, Data Analysis, Data Structures, Algorithms, Hypertext Markup Language (HTML)
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Global Marketing, Export Control, International Finance, Mergers & Acquisitions, Risk Management, Business Development, Market Analysis, Franchising, Target Market, Cultural Sensitivity, Business Strategy, Intellectual Property
Beginner · Course · 1 - 3 Months

New York Institute of Finance
Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Data Preprocessing, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Classification Algorithms, Applied Machine Learning, Text Mining, Time Series Analysis and Forecasting, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Data Manipulation
Build toward a degree
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling
Beginner · Course · 1 - 4 Weeks