Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Erasmus University Rotterdam
Skills you'll gain: Science and Research, Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Survey Creation, Descriptive Statistics, Case Studies
★ 4.7 (233) · Mixed · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Prompt Engineering Tools
★ 4.6 (34) · Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Acquisition Management, Sales Management, Customer Relationship Management, Financial Data, Strategic Planning, Financial Statement Analysis, Financial Analysis, Business Modeling, Customer Analysis, Business Planning, Business Strategies, Business Strategy, Financial Acumen, Sales Strategy, Strategic Decision-Making, Small Business Accounting, Accounting, Entrepreneurship, Corporate Strategy, Decision Making
★ 4.9 (1K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Statistical Process Controls, Correlation Analysis, Statistics, Data-Driven Decision-Making, Statistical Modeling, Statistical Hypothesis Testing, Statistical Methods, Statistical Software, Probability & Statistics, Regression Analysis, Statistical Inference, Predictive Analytics, Data Analysis, SAS (Software), Scatter Plots, Experimentation, Analytical Skills, Data Visualization
★ 4.8 (101) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Development Environment, Distributed Computing, Performance Tuning, Open Source Technology, Data Transformation, Debugging
★ 4.4 (484) · Intermediate · Course · 1 - 3 Months
Skills you'll gain: Crisis Management, Business Ethics, Corporate Communications, Communication Planning, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Media and Communications, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Workplace inclusivity, Communication, Internal Communications, Diversity Equity and Inclusion Initiatives, Leadership and Management, Business Strategy, Marketing
★ 4.4 (100) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Brand Marketing, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Brand Awareness, Budget Management, Promotions and Campaigns, Creative Design, Digital Marketing, Promotional Strategies, Social Media Strategy, Media Strategy, Customer Analysis
★ 4.7 (23) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
★ 4.4 (101) · Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Data Cleansing, Statistical Visualization, Data Manipulation, Data Visualization, Data Visualization Software, Predictive Analytics
★ 4.7 (248) · Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Development, Sales Strategy, Service Level Agreement, Sales Process, Sales Pipelines, Sales, Customer Acquisition Management, Closing (Sales), Accountability Frameworks, Business Marketing, Service Management, Content Marketing, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX)
★ 4.8 (123) · Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Corporate Strategy, Business Strategies, Resource Management, Business Process
★ 4.8 (208) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Fraud detection, Generative Model Architectures, AI Personalization, Financial Regulation, Law, Regulation, and Compliance, Regulatory Compliance, Predictive Analytics, Financial Services, Financial Regulations, AI Security, Personalized Service, Payroll Reporting, Financial Trading, Market Data, Retail Banking, Predictive Modeling, Financial Reporting, Prompt Engineering, FinTech
★ 3.8 (92) · Beginner · Course · 1 - 4 Weeks