Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Business Planning, Competitive Analysis, Product Management, Market Analysis, Collaborative Software, Business Modeling, Version Control, Business Strategy, Organizational Skills, Business Writing, Organizational Structure, Business Priorities
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing
Intermediate · Guided Project · Less Than 2 Hours

Knowledge Accelerators
Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Regulatory Requirements, Data Ethics, Compliance Reporting, Data Governance, Data Security, Data Management, Data Integrity, Data Processing
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Negotiation, Communication Planning, Project Management Life Cycle, Project Risk Management, Project Management, Project Schedules, Agile Methodology, Project Controls, Project Implementation, Product Roadmaps, Scheduling, Project Planning, Risk Management, Team Leadership, Stakeholder Engagement
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Innovation, Thought Leadership, Leadership, Organizational Strategy, Culture Transformation, Creativity, Organizational Change, Risk Management, Business Strategies, Technology Solutions, Competitive Analysis, Case Studies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Strategy, Social Media Management, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

AI CERTs
Skills you'll gain: Responsible AI, AI Enablement, Data Ethics, AI Product Strategy, OpenAI, Generative Adversarial Networks (GANs), ChatGPT, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Machine Learning, AI Personalization, Emerging Technologies, Business Strategy, Innovation, Business Planning, Computer Science, Organizational Strategy, Creative Problem-Solving, Natural Language Processing, Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Large Language Modeling, Business Leadership, AI Enablement, AI Product Strategy, Communication, Strategic Leadership, Prompt Engineering, Business Transformation, Strategic Decision-Making, Business Strategy
Beginner · Course · 1 - 4 Weeks