Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
DeepLearning.AI
Skills you'll gain: Model Evaluation, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Artificial Intelligence, Machine Learning, Applied Machine Learning, Supervised Learning, Information Privacy, Deep Learning, Data Preprocessing, Environmental Monitoring, Public Health
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Data Analysis, Analytics, Statistical Analysis, Data Mining, Spreadsheet Software, Exploratory Data Analysis, Descriptive Analytics, Quantitative Research, Data Processing, Data Cleansing, Data Collection, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Large Language Modeling, PyTorch (Machine Learning Library), Transfer Learning, Embeddings, Natural Language Processing, Text Mining, Applied Machine Learning, Performance Tuning
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Excel, Excel Formulas, Business Mathematics, Power BI, Data Analysis, Pivot Tables And Charts, Data Transformation, Timelines, Data Cleansing, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering, Artificial Intelligence, Application Development, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation, User Interface (UI), User Feedback
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Multimedia, Media and Communications, Art History, Interactive Learning, Psychology
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Process, Sales Presentations, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Customer Analysis, Market Dynamics, Company, Product, and Service Knowledge
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Business Planning, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Sustainability Standards, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Vendor Contracts, Goal Setting, Business Writing, Project Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
Beginner · Course · 1 - 4 Weeks

Georgia Institute of Technology
Skills you'll gain: Materials science, Informatics, Data Science, Data Mining, Data Integration, Data-Driven Decision-Making, Data Processing, Systems Design, Big Data, Structural Analysis, Statistics
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Business Reporting, Marketing Automation, Email Marketing, Customer Data Management, Sales Enablement, Marketing, Customer Service
Beginner · Guided Project · Less Than 2 Hours

Fractal Analytics
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Data Storytelling, Interactive Data Visualization, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks