• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: Agile Mindset in Development Projects

    Skills you'll gain: Agile Project Management, Agile Methodology, Stakeholder Engagement, Sustainable Development, Stakeholder Management, Project Management, Culture Transformation, Drive Engagement, Project Implementation, Organizational Change, Continuous Improvement Process, Team Management, Team Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sampling People, Networks and Records

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Quantitative Research, Statistical Methods, Statistical Analysis, Statistical Software, Probability & Statistics, Probability, Statistical Inference, Network Analysis, Research Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    335 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Thinking, Agile Software Development, UI/UX Strategy, Scrum (Software Development), User Centered Design, Design Research, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, User Experience, Adobe XD, Responsible AI, Prototyping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Colaboración intergeneracional en las organizaciones

    Skills you'll gain: Empathy, Social Skills, Organizational Leadership, Team Building, Team Motivation, Team Management, Workplace inclusivity, Collaboration, Motivational Skills, Leadership, People Management, Diversity and Inclusion, Interpersonal Communications, Knowledge Transfer, Diversity Awareness, Employee Retention

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Aptly

    Introduction to Accessibility and Universal Design

    Skills you'll gain: Web Content Accessibility Guidelines, Video Production, Educational Materials, Instructional Design, Disabilities, Web Content, Learning Strategies, Cognitive flexibility, User Centered Design, Technical Documentation, Microsoft Office, Document Management, Diversity Awareness, Law, Regulation, and Compliance

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Discovery

    Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Interviewing Skills, Mentorship, Social Media, Rapport Building, Social Media Strategy, Business Research, Relationship Building, Professionalism, Business Correspondence, People Development, Business Writing, Relationship Management, Strategic Communication, Communication, Decision Making, Habit Formation, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Technologies éducatives : fondements et innovation

    Skills you'll gain: Digital pedagogy, Instructional Design, Game Design, Collaborative Software, Simulations, Reinforcement Learning

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI Tools for Professional Branding & Linkedin Optimization

    Skills you'll gain: Prompt Engineering, LinkedIn, Prompt Engineering Tools, Content Creation, Brand Strategy, Branding, Social Media Content, AI Personalization, Content Strategy, Professional Networking, AI literacy, Anthropic Claude, Generative AI, Professional Development, ChatGPT, Microsoft Copilot, Keyword Research, Personal Development, Communication Strategies, General Networking

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Peruana de Ciencias Aplicadas

    Urban Landscapes of Care - Designing child friendly cities

    Skills you'll gain: Child Development, Community Development, Working With Children, Social Impact, Human Centered Design, Design Research, Qualitative Research, Child Welfare, Sustainable Development, Graphical Tools, Design Strategies, Planning, Design, Needs Assessment

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Envisioning Educational Transformation

    Skills you'll gain: Education and Training, International Relations, Systems Thinking, World History, Systems Analysis, Community Development, Leadership, Policy Analysis, Research, and Development, Intercultural Competence, Policy Analysis, Discussion Facilitation, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    The Power of Sport in American Culture

    Skills you'll gain: Public Affairs, Culture, Cultural Diversity, Sociology, Social Sciences, Social Justice, Political Sciences, Diversity Awareness, Liberal Arts, Media and Communications, Intercultural Competence, Diversity and Inclusion, Advocacy, Social Impact, Critical Thinking

    Beginner · Course · 1 - 3 Months

1…174175176…581

In summary, here are 10 of our most popular social media marketing courses

  • PM4R Agile: Agile Mindset in Development Projects: Banco Interamericano de Desarrollo
  • Sampling People, Networks and Records: University of Michigan
  • Gestión de Marca: Tecnológico de Monterrey
  • IBM UI/UX Designer: IBM
  • Colaboración intergeneracional en las organizaciones: Universidades Anáhuac
  • Introduction to Accessibility and Universal Design: Aptly
  • Career Discovery: Kennesaw State University
  • Technologies éducatives : fondements et innovation: University of Geneva
  • AI Tools for Professional Branding & Linkedin Optimization: SkillsBooster Academy
  • Urban Landscapes of Care - Designing child friendly cities: Universidad Peruana de Ciencias Aplicadas

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok