Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia Darden School Foundation
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Organizational Skills, Graphic Design, Driving engagement, Project Design, Facebook, Marketing, Fundraising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Content, Digital Advertising, Videography
Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Communications Management, Content Management Systems, Payment Processing, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, System Configuration, Business
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Emotional Intelligence, Google Gemini, Anthropic Claude, AI Enablement, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications
Intermediate · Specialization · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Facebook, Advertising, Graphic and Visual Design, Video Production, Social Media Content, Graphic Design, Social Media, Social Media Marketing, Content Creation, Event Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Design Thinking, Ideation, Innovation, Creative Problem-Solving, Brainstorming, Creativity, Open Mindset, Storytelling, Data Visualization, Strategic Thinking, Case Studies, Test Tools, Leadership and Management, Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Tableau Software, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Dashboard, Transact-SQL, Data Sharing, Data Analysis, Data Integration, Data Access, Advanced Analytics, Data Modeling, Performance Tuning
Intermediate · Course · 1 - 4 Weeks