• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Set and Achieve Team Goals

    Skills you'll gain: Goal-Oriented, Team Leadership, Drive Engagement, Collaboration, Organizational Effectiveness, Productivity, Resource Management, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Essentials

    Skills you'll gain: Responsible AI, AI Enablement, Artificial Neural Networks, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, AI literacy, Generative AI, Generative AI Agents, Machine Learning Methods, Deep Learning, Machine Learning, LLM Application, Convolutional Neural Networks, Supervised Learning, Fraud detection, Reinforcement Learning, Ethical Standards And Conduct, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    220 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Quality Improvement and Management

    Skills you'll gain: Quality Management, Quality Management Systems, ISO 9000 Series, Statistical Process Controls, Product Quality (QA/QC), Quality Improvement, Quality Monitoring, Quality Assessment, Service Improvement, Customer experience strategy (CX), Customer experience improvement, Continuous Quality Improvement (CQI), Quality Control, User Feedback, Product Improvement, Continuous Improvement Process, Technical Standard, Process Improvement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    389 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Copenhagen

    Academic Information Seeking

    Skills you'll gain: Research, Science and Research, Scientific Methods, Record Keeping, Data Collection, Document Management, Research Methodologies, Information Management, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    836 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Methods, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    299 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Value Propositions, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    What’s Your Big Idea?

    Skills you'll gain: Ideation, Innovation, User Feedback, Business Strategy, New Product Development, Creative Thinking, Entrepreneurship, Competitive Analysis, Strategic Thinking, User Research, Resource Management, Entrepreneurial Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    168 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Blueprint to Brilliance Through Interior Design

    Skills you'll gain: Design Strategies, Design, Layout Design, Design Elements And Principles, Project Management, Aesthetics, Innovation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Design Fundamentals

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Graphic and Visual Design, Design Elements And Principles, Graphic and Visual Design Software, Typography, Design, Digital Design, Graphic Design, Design Software, Document Management, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IMD - International Institute for Management Development

    Sustainability for Business: ESG Fundamentals

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Sustainable Development, Business Ethics, Compliance Management, Sustainability Standards, Sustainability Reporting, Business Leadership, Stakeholder Management, Governance, Enterprise Risk Management (ERM), Climate Change Mitigation, Environmental Issue, Stakeholder Engagement, Case Studies, Culture Transformation, Leadership, Social Impact, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Developing Mobile Apps with Flutter

    Skills you'll gain: Flutter (Software), Mobile Development, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, React Native, Application Development, iOS Development, Apple iOS, Mobile Development Tools, UI Components, User Story, User Interface (UI), Database Application, Android Development, Databases, Cloud Applications, Database Software, Other Mobile Programming Languages, Database Management, Database Management Systems

    4.4
    Rating, 4.4 out of 5 stars
    ·
    194 reviews

    Beginner · Specialization · 3 - 6 Months

1…169170171…519

In summary, here are 10 of our most popular marketing strategy courses

  • Set and Achieve Team Goals: Google
  • AI Essentials: Saïd Business School, University of Oxford
  • Quality Improvement and Management: Board Infinity
  • Academic Information Seeking: University of Copenhagen
  • Social Media Data Analytics: University of Washington
  • Conversational Selling Playbook for SDRs: Salesforce
  • What’s Your Big Idea?: The University of North Carolina at Chapel Hill
  • Build a social media presence for your business using Canva: Coursera
  • Blueprint to Brilliance Through Interior Design: Coursera
  • Canva Design Fundamentals: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok