Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Customer experience strategy (CX), Food and Beverage, Hospitality and Food Services, Competitive Analysis, Professional Networking, Business Strategy, Product Management, Product Quality (QA/QC), Consumer Behaviour, Growth Strategies, Brand Management, Innovation, Global Marketing, Marketing
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Logo Design, Graphic Design, Graphic and Visual Design Software, Design, Marketing Design, Brand Awareness, Social Media, Social Media Content, Social Media Marketing, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Non-Verbal Communication, Mentorship, Emotional Intelligence, Personal Development, Self-Awareness, Interpersonal Communications, Social Skills, Coaching, Empathy, Leadership Development, Resilience, Team Building, Leadership
Intermediate · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Research Methodologies, Research Design, Research, Surveys, Qualitative Research, Writing, Ethical Standards And Conduct, Data Collection, Timelines, Social Sciences
Mixed · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management
Beginner · Course · 1 - 3 Months

Peking University
Skills you'll gain: Language Learning, Language Competency, Vocabulary, Oral Comprehension, Grammar, Communication
Mixed · Course · 1 - 3 Months