• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Michigan

    Las personas, la tecnología y el futuro de la movilidad

    Skills you'll gain: Automation, Socioeconomics, AI Security, Environmental Issue, Electrical Systems, Emerging Technologies, Sustainable Technologies, Policy Analysis, Transportation Operations, Social Sciences, Health Equity, Electric Power Systems, Social Studies, Environment, Sustainable Development, Diversity Equity and Inclusion Initiatives

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Inspiring Leadership through Emotional Intelligence

    Skills you'll gain: Emotional Intelligence, Empathy & Emotional Intelligence, Compassion, Organizational Leadership, Team Leadership, Leadership Development, Coaching, Organizational Change, Personal Development, Organizational Development, Leadership, Empathy, Self-Awareness, Stress Management, Positivity, Social Skills, Change Management, People Development, Growth Mindedness, Mindfulness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    É

    École normale supérieure

    Transição energética e ecológica em países do sul

    Skills you'll gain: Sustainable Development, Economic Development, Environmental Issue, Natural Resource Management, Socioeconomics, Environmental Science, Environment, Climate Change Programs, Sustainable Technologies, Climate Change Mitigation, Environment and Resource Management, Climate Change Adaptation, Governance, Sustainability Reporting, Economics, Financial Policy, International Relations, Finance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Communication Campaigns

    Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Brand Management, Banking, FinTech

    4.8
    Rating, 4.8 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Content Development and Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create Interactive Choice Boards with Seesaw

    Skills you'll gain: Interactive Learning, Education Software and Technology, Learning Management Systems, Digital pedagogy, Microsoft Office, Instructional Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Michigan

    Negociación exitosa: Estrategias y habilidades esenciales (en español)

    Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Communication, Conflict Management, Closing (Sales), Planning, Influencing, Intercultural Competence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Introduction to Ableton Live

    Skills you'll gain: File Management, Music Performance, Performing Arts, Musical Composition, Music, Automation, Media Production, Editing, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Virtual Selling: Build Trust And Close More Deals Online

    Skills you'll gain: Closing (Sales), Virtual Teams, Sales, Customer Relationship Management (CRM) Software, Sales Prospecting, Sales Presentation, Sales Strategy, Sales Management, Sales Process, Prospecting and Qualification, Virtual Networking, Sales Pipelines, Negotiation, Price Negotiation, Communication, Virtual Environment, Social Media Strategy, Relationship Building, Relationship Management, Artificial Intelligence

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, New Product Development, Market Analysis, Product Development, Innovation, Coordination

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Indian Economy in a Digital World

    Skills you'll gain: Emerging Technologies, Digital Transformation, E-Commerce, Policy Development, Market Dynamics, Economics, Business Transformation, Policy Analysis, Research, and Development, Economic Development, FinTech, Financial Inclusion, Policy Analysis, digital literacy, Governance, Payment Systems, Data Infrastructure, Critical Thinking, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

1…160161162…581

In summary, here are 10 of our most popular social media marketing courses

  • Las personas, la tecnología y el futuro de la movilidad: University of Michigan
  • Inspiring Leadership through Emotional Intelligence: Case Western Reserve University
  • Transição energética e ecológica em países do sul: École normale supérieure
  • Strategic Communication Campaigns: University of Colorado Boulder
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • TikTok for Business: Aptly
  • Create Interactive Choice Boards with Seesaw: Coursera
  • Negociación exitosa: Estrategias y habilidades esenciales (en español): University of Michigan
  • Introduction to Ableton Live: Berklee
  • Virtual Selling: Build Trust And Close More Deals Online: The Expert Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok