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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


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    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.2K reviews

    Mixed · Course · 1 - 3 Months

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    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    875 reviews

    Intermediate · Course · 1 - 3 Months

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    American Council on Exercise

    Foundation for Health and Wellness Coaching

    Skills you'll gain: Health And Wellness Coaching, Patient-centered Care, Coaching, Health Education, Motivational Skills, Behavior Management, Health Assessment, Adaptability, Communication, Goal Setting, Relationship Building

    Beginner · Course · 1 - 3 Months

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    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
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    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

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    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
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    691 reviews

    Beginner · Course · 1 - 4 Weeks

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    Y

    Yale University

    Narrative Economics

    Skills you'll gain: Behavioral Economics, Storytelling, Economics, Economic Development, Financial Forecasting, Forecasting, Socioeconomics, Social Studies, Market Dynamics, Consumer Behaviour, Analysis, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
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    885 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Marketing, Strategic Marketing, Marketing Management, Marketing Planning, Product Planning, Market Opportunities, Consumer Behaviour, Sustainable Development, Marketing Strategies, Marketing Communications, Brand Management, Market Analysis, Environmental Issue, Target Market

    4.8
    Rating, 4.8 out of 5 stars
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    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Behavior Management, Negotiation, Overcoming Obstacles

    4.7
    Rating, 4.7 out of 5 stars
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    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

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    Alex Genadinik

    Decision-Making And Thinking Like Leaders And CEOs

    Skills you'll gain: Decision Making, Strategic Decision-Making, Emotional Intelligence, Data-Driven Decision-Making, Critical Thinking, Business Leadership, Analytical Skills, Leadership, Behavioral Economics, Case Studies, Microsoft Excel, Entrepreneurship, Self-Awareness

    Mixed · Course · 1 - 3 Months

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    Lund University

    Greening the Economy: Lessons from Scandinavia

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Socioeconomics, Environmental Social And Corporate Governance (ESG), Economics, Environmental Policy, Business Strategies, Consumer Behaviour, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
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    606 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    658 reviews

    Mixed · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
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firm level economics: consumer and producer behavior
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the power of markets i: the basics of supply and demand and consumer behavior
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In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • Brand Identity and Strategy: IE Business School
  • Foundation for Health and Wellness Coaching: American Council on Exercise
  • Gamification: University of Pennsylvania
  • The Strategy of Content Marketing: University of California, Davis
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Narrative Economics: Yale University
  • Marketing Verde: Universidad de los Andes
  • Leadership Through Social Influence: Northwestern University
  • Decision-Making And Thinking Like Leaders And CEOs: Alex Genadinik

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Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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