• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    English for Common Interactions in the Workplace: Basic Level

    Skills you'll gain: Oral Comprehension, Telephone Skills, English Language, Bilingual (Spanish/English), Language Competency, Vocabulary, Oral Expression, Verbal Communication Skills, Business Correspondence, Interpersonal Communications, Business Communication, Grammar, Language Learning, Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Diversity with Inclusion in Organizations

    Skills you'll gain: Diversity and Inclusion, Diversity Awareness, Diversity Training, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Social Justice, Intercultural Competence, Recognizing Others, Cultural Responsiveness, Empathy, Safety Culture, Discussion Facilitation, Advocacy, Self-Awareness

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Growth & Engagement

    Skills you'll gain: Prospecting and Qualification, Customer Retention, Marketing Automation, Sales Process, Lead Generation, B2B Sales, Sales Development, Conversion Funnel Analysis, Marketing Strategies, Customer Acquisition Management, Marketing Effectiveness, Driving engagement, Email Marketing, Customer Engagement, Growth Strategies, Strategic Marketing, Business Marketing, Business-To-Consumer, HubSpot CRM, E-Commerce

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Program Design and Evaluation

    Skills you'll gain: Program Evaluation, Policy Development, Policy Analysis, Project Design, Program Standards, Public Policies, Program Implementation, Program Development, Resource Allocation, Social Impact, Economics, Policy, and Social Studies, Coordinating, Coordination, Stakeholder Engagement

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Operations, Strategic Marketing, Product Lining, Communication Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Product Assortment, Operational Analysis, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategies

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    568 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Economics

    Skills you'll gain: Financial Systems, Economics, Supply And Demand, Capital Markets, Financial Market, Consumer Behaviour, Market Dynamics, Financial Policy, General Finance, Economic Development, Business Economics, Market Data, Socioeconomics, Labor Law, Fiscal Management, Social Sciences, Market Analysis, Resource Allocation, Public Policies, Decision Making

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Word, Microsoft Outlook, Microsoft Excel, Microsoft Teams, Spreadsheet Software, Presentations, Microsoft 365, Microsoft Office, Email Automation, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Visualization, Data Analysis, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Experimental Designs

    Skills you'll gain: Experimentation, Research Design, Science and Research, Scientific Methods, Research Methodologies, Clinical Trials, Research, Clinical Research Ethics, Clinical Research, Healthcare Ethics, Data Synthesis, Policy Analysis, Research, and Development, Informed Consent, Statistical Inference, Statistical Methods, Analysis, Data Collection, Program Evaluation, Market Research, Control Systems

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Claude AI Tools for Beginners

    Skills you'll gain: Claude Code, Anthropic Claude, Vibe coding, Figma (Design Software), AI Workflows, AI Orchestration, Prompt Engineering, Software Development Tools, AI Integrations, Marketing Automation, Organizational Skills, Business Writing, Design, Generative AI, AI Security, User Interface and User Experience (UI/UX) Design, Code Review, Artificial Intelligence, Web Design, Strategic Thinking

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Optimization, Content Strategy, Content Development and Management, Google Analytics, Campaign Management, Client Services, Key Performance Indicators (KPIs), Content Performance Analysis, Return On Investment, Marketing, Content Marketing, Relationship Management, Expectation Management, A/B Testing, Performance Reporting, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Tokyo

    Adapting to the Effects of Climate Change on Quality of Life

    Skills you'll gain: Climate Change Programs, Natural Resource Management, Sustainable Engineering, Land Development, Environment, Environmental Policy, Disaster Recovery, Simulation and Simulation Software

    Beginner · Course · 1 - 3 Months

1…157158159…581

In summary, here are 10 of our most popular social media marketing courses

  • English for Common Interactions in the Workplace: Basic Level: Pontificia Universidad Católica de Chile
  • Diversity with Inclusion in Organizations: IE Business School
  • Strategic Growth & Engagement: Coursera
  • Program Design and Evaluation: O.P. Jindal Global University
  • Value Chain Management: University of Illinois Urbana-Champaign
  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • Introduction to Economics: Birla Institute of Technology & Science, Pilani
  • Microsoft 365 Essentials: Create, Collaborate, and Deliver: Microsoft
  • Experimental Designs: Sage Publications
  • Claude AI Tools for Beginners: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok