• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Co-design for All: doing co-design in practice

    Skills you'll gain: Communication Planning, Research and Design, Visual Storytelling, Design Research, Prioritization, Decision Making, Communication Strategies, Stakeholder Engagement, Research, Proposal Development, Goal Setting, Process Development, Qualitative Research, Stakeholder Analysis, Needs Assessment, Case Studies, Organizational Change

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Influencing: Storytelling, Change Management and Governance

    Skills you'll gain: Risk Management Framework, Persuasive Communication, Storytelling, Influencing, Governance, Governance Risk Management and Compliance, Risk Management, Change Management, Organizational Change, Communication, Conflict Management, Leadership, Enterprise Risk Management (ERM), Business Transformation, Risk Analysis, Negotiation, Operational Risk, Leadership and Management, Intercultural Competence, Stakeholder Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    P

    Politecnico di Milano

    Reaching Vulnerable Groups through Pandemic Policy

    Skills you'll gain: Patient Communication, Social Work, Health Disparities, Health Equity, Community and Social Work, Social Sciences, Community Health, Social Impact, Socioeconomics, Social Determinants Of Health, Health Policy, Public Health and Disease Prevention, Public Health, Public Policies, Community Outreach, Vulnerability, Cultural Responsiveness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Automate Blog Advertisements with Zapier

    Skills you'll gain: Content Scheduling, Blogs, Social Media Content, Social Media Management, Facebook, Social Media, Instagram, Social Media Marketing, Marketing Automation, Owned Media, User Accounts, Web Presence, Advertising, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Inteligencia Artificial Generativa para Docentes

    Skills you'll gain: Digital pedagogy, Generative AI, AI literacy, Education Software and Technology, AI Personalization, Responsible AI, Data Ethics, AI Integrations, digital literacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: 5 pasos para gestión híbrida de proyectos

    Skills you'll gain: Agile Methodology, Project Management Institute (PMI) Methodology, Agile Project Management, Prioritization, Project Implementation, Program Implementation, Project Planning, Plan Execution, Project Management, Kanban Principles, Drive Engagement, Delegation Skills, Analysis, Stakeholder Engagement, Meeting Facilitation, Simulation and Simulation Software

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Data-Driven Marketing, Meta Ads Manager, Paid media, Keyword Research, Social Media Campaigns, Campaign Planning, Marketing Analytics, Marketing Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Group Dynamics and Effective Teamwork

    Skills you'll gain: Teamwork, Team Building, Team Management, Team Performance Management, Collaboration, Conflict Management, Team Collaboration, Organizational Effectiveness, Virtual Teams, Coordinating, Cross-Functional Collaboration, Accountability, Social Skills, Organizational Skills, Productivity, Innovation, Virtual Environment, Social Work, Build Tools, Environment

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Diseño de Actividades con PhET para la Educación STEM

    Skills you'll gain: Simulations, Mathematics Education, Design Reviews, Simulation and Simulation Software, Digital pedagogy, Interactive Design, User Feedback, Conceptual Design, Research and Design, Chemistry, Physics, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    153 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Algorithms

    Skills you'll gain: Data Structures, Graph Theory, Algorithms, Bioinformatics, Theoretical Computer Science, Social Network Analysis, Network Analysis, Network Routing, Computational Thinking, Mathematical Theory & Analysis, Analysis, Probability & Statistics, Probability, Design Strategies, Computer Science, Logical Reasoning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology: Global Society

    Skills you'll gain: Pedagogy, General Networking, Blockchain, Data Ethics, Teaching, FinTech, Network Infrastructure, Emerging Technologies, Education and Training, Computer Networking, Internet Of Things, Instructional Strategies, Digital pedagogy, Instructing, K-12 pedagogy, Data Security, Computer Security Awareness Training, Social Impact, Cybersecurity, Information Privacy

    Beginner · Course · 1 - 3 Months

1…151152153…581

In summary, here are 10 of our most popular social media marketing courses

  • Co-design for All: doing co-design in practice: Eindhoven University of Technology
  • Influencing: Storytelling, Change Management and Governance: Macquarie University
  • Reaching Vulnerable Groups through Pandemic Policy: Politecnico di Milano
  • Automate Blog Advertisements with Zapier: Coursera
  • Inteligencia Artificial Generativa para Docentes: Universidades Anáhuac
  • PM4R Agile: 5 pasos para gestión híbrida de proyectos: Banco Interamericano de Desarrollo
  • Digital Advertising: SkillUp
  • Group Dynamics and Effective Teamwork: EDUCBA
  • Diseño de Actividades con PhET para la Educación STEM: University of Colorado Boulder
  • Claves de la Dirección de Empresas: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok