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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Business Intelligence, Materials Management, Strategic Decision-Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Introduction to Healthcare Data Analytics

    Skills you'll gain: Data Storytelling, Data Visualization, Statistical Hypothesis Testing, Data Visualization Software, Interactive Data Visualization, Data Presentation, Health Informatics, Data Analysis, Healthcare Ethics, Technical Communication, Supervised Learning, Looker (Software), Statistical Analysis, Statistics, Predictive Analytics, Health Care, Healthcare Industry Knowledge, Data Literacy, Health Technology, Regression Analysis

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    607 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Data Preprocessing, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    279 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing, Marketing, Marketing Planning, Marketing Strategies, Digital Transformation, Digital Advertising, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Data Analytics Course with Generative AI

    Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Interactive Data Visualization, Data Visualization, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Storytelling, Predictive Modeling, Forecasting, Data Transformation, Descriptive Analytics, Data Modeling, Data Quality, Risk Analysis, Model Evaluation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Introduction to Email Marketing

    Skills you'll gain: Business Marketing

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Case Studies, Google Sheets, Analysis, Analytical Skills, Interviewing Skills, AI Enablement, Data Storytelling, Data Visualization Software, Business Analytics, Artificial Intelligence, Portfolio Management, Research Reports, Data Cleansing, Data Visualization, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • Introduction to Digital Marketing: University of California, Irvine
  • Introduction to Healthcare Data Analytics: SkillUp
  • International B2B (Business to Business) Marketing: Yonsei University
  • Sports Performance Analytics: University of Michigan
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Data Analytics Course with Generative AI: Simplilearn
  • Introduction to Email Marketing: Google
  • The Strategy of Content Marketing: University of California, Davis
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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