• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    M

    McMaster University

    Experimentation for Improvement

    Skills you'll gain: Experimentation, Scientific Visualization, Plot (Graphics), Data Visualization, Predictive Modeling, Pareto Chart, Predictive Analytics, Model Optimization, Regression Analysis, A/B Testing, Statistical Modeling, Process Optimization, Statistical Software, Statistical Methods, Analysis, Data Analysis Software, Mathematical Modeling, R Programming, Data Analysis, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    937 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    J

    John Wiley & Sons

    Quantitative Tools for Risk and Decision Analysis

    Skills you'll gain: Risk Modeling, Estimation, Risk Management, Analysis, Decision Making, Risk Analysis, Statistics, Data-Driven Decision-Making, Forecasting, Strategic Decision-Making, Probability, Quantitative Research, Statistical Modeling, Data Collection, Data Analysis, Probability Distribution, Predictive Modeling, Strategic Prioritization, Simulation and Simulation Software, Statistical Methods

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Team Effectiveness

    Skills you'll gain: Constructive Feedback, Customer Service, Service Level, Team Performance Management, Service Management, Team Oriented, Customer Support, Management Reporting, Customer experience improvement, Service Improvement, Team Building, Performance Reporting, Business Reporting, Team Management, Customer Success Management, Employee Onboarding, Peer Review, Drive Engagement, Data Analysis, Business Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Corporate Strategy, Competitive Analysis, Strategic Thinking, Strategic Marketing, Strategic Partnership, Regulatory Compliance, Product Strategy, New Business Development, Consolidation, Market Dynamics, Revenue Management, Consumer Behaviour, Market Analysis, Business Economics, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    883 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Cold Calling, Regional Sales, Consultative Selling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Agentic Workflows, Closing (Sales), Sales, Sales Operations, AI Personalization, Generative AI Agents, Sales Pipelines, Business Strategy, Customer Engagement, Customer Analysis, Campaign Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    410 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Unity 6 Game Development with C# Scripting

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Unity Engine, Augmented Reality, User Interface (UI), Application Deployment, Scripting, Cross Platform Development, UI Components, Game Design, Virtual Environment, User Interface (UI) Design, Debugging, Interactive Design, Performance Tuning, C# (Programming Language), Video Game Development, User Interface and User Experience (UI/UX) Design, Virtual Reality, 3D Assets, Animation and Game Design

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create Charts and Dashboards Using Microsoft Excel

    Skills you'll gain: Dashboard, Microsoft Excel, Microsoft 365, Microsoft Office, Spreadsheet Software, Data Visualization, Document Management, Trend Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic HR Leadership

    Skills you'll gain: Succession Planning, Human Resources, Human Resources Management and Planning, Workforce Planning, Strategic Leadership, Human Resource Strategy, Human Capital, Business Leadership, Change Management, People Analytics, Communication Planning, Organizational Change, Organizational Effectiveness, Strategic Decision-Making, Organizational Development, Gap Analysis, Talent Pipelining, Organizational Strategy, People Development, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Microsoft Azure: AI, Infrastructure, and Data Solutions

    Skills you'll gain: Cloud Infrastructure, Microsoft Azure, Infrastructure As A Service (IaaS), Data Processing, Big Data, Apache Spark, Artificial Intelligence and Machine Learning (AI/ML), Databricks, Infrastructure Security, Data Pipelines, Virtual Networking, Azure DevOps, Virtual Machines, Azure Active Directory, Analytics, Active Directory, Network Security, Model Deployment, Python Programming, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Health Information Management, Information Technology, Health Care Procedure and Regulation, Systems Analysis, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Requirements Analysis, Interoperability, Data Literacy, Data Sharing, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    608 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    299 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Assessment for Data Analysis and Visualization Foundations

    Skills you'll gain: Microsoft Excel, Analytical Skills, Dashboard Creation, Excel Formulas, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Analysis Software, Analysis, Data Visualization Software, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    340 reviews

    Beginner · Course · 1 - 4 Weeks

1…149150151…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok