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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    The AI Ladder: A Framework for Deploying AI in your Enterprise

    Skills you'll gain: AI Enablement, AI Product Strategy, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Data Integration, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    420 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Database systems

    Skills you'll gain: NoSQL, Data Warehousing, Relational Databases, Database Management, Extract, Transform, Load, SQL, Databases, Data Mining, Business Intelligence, Big Data, Database Architecture and Administration, Information Systems, Database Systems, MySQL, Predictive Analytics, Database Design, MongoDB, Data Modeling, Scalability, Database Management Systems

    4.3
    Rating, 4.3 out of 5 stars
    ·
    697 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Advanced Business Strategy

    Skills you'll gain: Business Strategy, Business Ethics, Corporate Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Management, Innovation, Global Marketing, Stakeholder Analysis, International Finance, Growth Strategies, Strategic Decision-Making, Market Dynamics, Product Lifecycle Management, Mergers & Acquisitions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Big Data, Artificial Intelligence, and Ethics

    Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, AI Enablement, Research Methodologies, Social Sciences, Applied Machine Learning, Responsible AI, Analytics, Machine Learning, Data Mining, Ethical Standards And Conduct, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    708 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Building AI Cloud Apps with Microsoft Azure

    Skills you'll gain: Responsible AI, Cloud Development, Image Analysis, Anomaly Detection, Prompt Engineering, Microsoft Copilot, Microsoft Azure, Cloud Storage, Data Storage, Cloud Applications, Text Mining, Microsoft Development Tools, Unsupervised Learning, Cloud Deployment, Data Storage Technologies, Natural Language Processing, Continuous Deployment, Computer Vision, Cloud Computing, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    720 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Introduction to Information Technology and AWS Cloud

    Skills you'll gain: Amazon Web Services, Web Applications, Amazon Elastic Compute Cloud, Information Technology, Cloud Computing, Public Cloud, IT Infrastructure, Amazon S3, General Networking, Network Security, Web Servers, Operating Systems, Servers, Data Centers, Hypertext Markup Language (HTML), Computer Hardware, Javascript, Data Analysis, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    515 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, R (Software), Data Analysis, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    211 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Management, Data Science, Unsupervised Learning, Big Data, Supervised Learning, Algorithms, Data Preprocessing, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Data Processing, Big Data, Systems Thinking, Social Studies, Trend Analysis, Data Science, AI Enablement, Research Methodologies, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • The AI Ladder: A Framework for Deploying AI in your Enterprise: IBM
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Database systems: Universidad Nacional Autónoma de México
  • Advanced Business Strategy: University of Virginia
  • Big Data, Artificial Intelligence, and Ethics: University of California, Davis
  • Building AI Cloud Apps with Microsoft Azure: Microsoft
  • Introduction to Information Technology and AWS Cloud: Amazon Web Services
  • Introduction to Statistics & Data Analysis in Public Health: Imperial College London
  • Programación en Python: Universidad de los Andes
  • Introducción a la Minería de Datos: Pontificia Universidad Católica de Chile

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Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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