• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    C

    Case Western Reserve University

    Leading Digital Innovation by Design

    Skills you'll gain: Digital Transformation, Design Thinking, Innovation, Digital Assets, Business Transformation, Human Centered Design, Digital Design, Digital Publishing, Systems Architecture, Enterprise Architecture, Business Modeling, Organizational Change, Organizational Structure, Experience Design, Business Logic, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidades Anáhuac

    El agua como un asunto estratégico en las organizaciones

    Skills you'll gain: Water Resource Management, Water Sustainability, Water Resources, Hydrology, Water Quality, Stormwater Management, Sustainable Development, Sustainable Systems, Environment and Resource Management, Natural Resource Management, Organizational Strategy, Environmental Resource Management, Energy and Utilities, Environmental Science, Environmental Engineering and Restoration, Environmental Engineering, Environmental Issue, Ancient History

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Buyer Psychology: Understand Behaviour, Trust And Persuasion

    Skills you'll gain: Consumer Behaviour, Critical Thinking, Marketing Psychology, Critical Thinking and Problem Solving, General Sales Practices, Persuasive Communication, Overcoming Objections, Influencing, Trustworthiness, Conflict Management, Customer Analysis, Stakeholder Engagement, Decision Making, Behavioral Economics, Communication, Relationship Building, Psychology

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic Workforce Planning

    Skills you'll gain: Workforce Planning, Data Storytelling, People Analytics, Human Resources Management and Planning, Dashboard, Workforce Development, Human Resource Strategy, Talent Pipelining, Human Resources Software, Power BI, Microsoft Copilot, Dashboard Creation, Workforce Management, Key Performance Indicators (KPIs), Business Metrics, Stakeholder Communications, Gap Analysis, Plan Execution, Demand Planning, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Value Propositions, Business Modeling, Strategic Thinking, Market Analysis, Market Research, People Development, User Research, Market Intelligence, User Feedback, Target Market, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    708 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    The Sage Handbook of Contemporary Cross-Cultural Management

    Skills you'll gain: Cultural Diversity, Diversity Training, Cross-Functional Team Leadership, Cultural Sensitivity, Management Training And Development, Cultural Responsiveness, Leadership Studies, Business Ethics, Knowledge Transfer, Organizational Leadership, Workforce Development, Culture, Research Design, Research Methodologies, Research, Organizational Development, Leadership and Management, Talent Management, Critical Thinking and Problem Solving, Critical Thinking

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Accounting: Tools for Facilitating and Guiding Business Decisions

    Skills you'll gain: Management Accounting, Performance Measurement, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Financial Accounting, Performance Management, Financial Data, Performance Metric, Operating Budget, Cost Management, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Organizational Structure, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    650 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Leading Through Change

    Skills you'll gain: Organizational Change, Change Management, Leadership Development, Business Leadership, Organizational Leadership, Business Transformation, Leadership, Strategic Leadership, Team Leadership, Culture Transformation, Communication Strategies, Risk Management Framework, Risk Management, Project Risk Management, Sprint Retrospectives, Strategic Communication, Project Scoping, Communication Planning, Stakeholder Management, Employee Engagement

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    E

    ESSCA School of Management

    Creative Innovation: Build Your Innovation with GenAI

    Skills you'll gain: Journey Mapping, Persona (User Experience), Design Thinking, Ideation, AI powered creativity, Innovation, Creative Thinking, Creativity, User Experience, Persona Development, Brainstorming, Human Centered Design, Creative Problem-Solving, Generative AI, AI literacy, User Research, Product Development, Customer Analysis, Customer Insights, Market Research

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    737 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Service Level, Help Desk Support, Customer and Client Support, Personal Attributes, Technical Support and Services, Customer Relationship Management, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Real Estate Transactions, Prospecting and Qualification, Sales Prospecting, Relationship Building, Prioritization, Goal Setting, Market Data, Market Analysis, Market Trend, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 3 Months

1…143144145…519

In summary, here are 10 of our most popular marketing strategy courses

  • Leading Digital Innovation by Design: Case Western Reserve University
  • El agua como un asunto estratégico en las organizaciones: Universidades Anáhuac
  • Buyer Psychology: Understand Behaviour, Trust And Persuasion: The Expert Academy
  • Strategic Workforce Planning: Microsoft
  • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park
  • The Sage Handbook of Contemporary Cross-Cultural Management: Sage Publications
  • Managerial Accounting: Tools for Facilitating and Guiding Business Decisions: University of Illinois Urbana-Champaign
  • Leading Through Change: Madecraft
  • Creative Innovation: Build Your Innovation with GenAI: ESSCA School of Management
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok