• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech: Finance Industry Transformation and Regulation

    Skills you'll gain: FinTech, Governance Risk Management and Compliance, Regulatory Compliance, Financial Regulation, Business Continuity Planning, Compliance Management, Disaster Recovery, Risk Management Framework, Financial Regulations, Financial Controls, Operational Risk, Bank Regulations, Business Continuity, Security Management, Financial Services, Market Trend, Financial Systems, Workforce Development, Banking, Blockchain

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    International Law In Action: Investigating and Prosecuting International Crimes

    Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Legal Hearings, Criminal Investigation and Forensics, Political Sciences, International Relations, Case Law, Law, Regulation, and Compliance, Policy Analysis, Research, and Development, Investigation, Case Studies, Child Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    733 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    VBA Automation for Excel Workflows

    Skills you'll gain: Excel Macros, Customer Data Management, Event-Driven Programming, Customer Relationship Management (CRM) Software, Dashboard Creation, Dashboard, Customer Relationship Management, Business Process Automation, Microsoft Excel, Automation, IT Automation, Workflow Management, Management Reporting, Relationship Management, Operations Management, Business Operations, Real Time Data, Business, Build Tools, Productivity

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    G

    Google Cloud

    Strategi Agentic: Menjelajahi, Merancang, dan Membuat Prototipe

    Skills you'll gain: Agentic Workflows, AI Enablement, AI Product Strategy, Google Gemini, Value Engineering, Generative AI Agents, Agentic systems, Journey Mapping, Gemini, Prioritization, Strategic Prioritization, Business Priorities, User Flows, Business Metrics, No-Code Development, Performance Measurement, User Experience, Feasibility Studies, Prototyping, Retail Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    From Idea to Startup

    Skills you'll gain: Business Planning, Value Propositions, Entrepreneurship, Ideation, Business Strategy, New Product Development, Commercialization, Risk Management, Product Development, Innovation, Communication, Persuasive Communication, Sales Presentations, Feasibility Studies, Verification And Validation, Decision Making, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    783 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Analysis and Exploration

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Use Canva to Create an Interactive Mind Map

    Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Presentations, Creative Design, Visual Design, Color Theory, Knowledge Transfer, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A
    A

    Multiple educators

    Real-World AI for Everyone

    Skills you'll gain: AI literacy, Retrieval-Augmented Generation, AI powered creativity, Vibe coding, Problem Solving, AI Enablement, Prompt Engineering Tools, AI Personalization, Multimodal Prompts, Productivity Software, Generative AI, Communication Strategies, Responsible AI, Business Communication, Productivity, Project Planning, Planning, Business Planning, Project Management, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    728 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Navigating Complexity in Your Organization

    Skills you'll gain: Professional Networking, Emotional Intelligence, Adaptability, Active Listening, Social Skills, Relationship Building, Communication, Teamwork, Collaboration, Innovation, Personal Development, Diversity Training, Influencing, Conflict Management, Leadership, Change Management, Leadership Development, Productivity, Organizational Strategy, Culture

    Beginner · Course · 1 - 4 Weeks

1…139140141…519

In summary, here are 10 of our most popular marketing strategy courses

  • FinTech: Finance Industry Transformation and Regulation: The Hong Kong University of Science and Technology
  • International Law In Action: Investigating and Prosecuting International Crimes: Universiteit Leiden
  • VBA Automation for Excel Workflows: EDUCBA
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Strategi Agentic: Menjelajahi, Merancang, dan Membuat Prototipe: Google Cloud
  • From Idea to Startup: Technion - Israel Institute of Technology
  • Data Analysis and Exploration: Coursera
  • Use Canva to Create an Interactive Mind Map: Coursera
  • Real-World AI for Everyone: Advancing Women in Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok