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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of London

    Fundamentals of International Business

    Skills you'll gain: Business Ethics, Global Marketing, Social Sciences, International Relations, Business, Political Sciences, Corporate Sustainability, Intercultural Competence, Business Strategy, Cultural Diversity, Business Risk Management, Economics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    113 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Customer Service in the Age of Generative AI

    Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Interpersonal Communication for Engineering Leaders

    Skills you'll gain: Executive Presence, Business Communication, Crisis Management, Interpersonal Communications, Communication, Meeting Facilitation, Intercultural Competence, Stakeholder Communications, Influencing, Persuasive Communication, Cultural Diversity, Global Marketing, Leadership, Communication Strategies, Conflict Management, Non-Verbal Communication, Branding, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Introducción a la ciencia de datos aplicada

    Skills you'll gain: Exploratory Data Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization Software, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Analysis, Probability & Statistics, Python Programming, Descriptive Statistics, Statistical Modeling, Design Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    440 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Trade, Immigration and Exchange Rates in a Globalized World

    Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Data Visualization Software, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Object Oriented Programming (OOP)

    4.5
    Rating, 4.5 out of 5 stars
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    208 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistical Analysis Fundamentals using Excel

    Skills you'll gain: Data Visualization, Descriptive Statistics, Regression Analysis, Forecasting, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Microsoft Excel, Statistics, Spreadsheet Software, Predictive Analytics, Probability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Building a Data Science Team

    Skills you'll gain: Employee Onboarding, Team Motivation, Interviewing Skills, Organizational Leadership, Team Management, Team Building, Team Leadership, Technical Management, Data Infrastructure, Recruitment, Data Science, Data Analysis, Cross-Functional Collaboration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend, Risk Analysis, Predictive Modeling, Risk Management, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    211 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    DevOps, DataOps, MLOps

    Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Containerization, Tensorflow, Rust (Programming Language), Microsoft Copilot, DevOps, Hugging Face, Applied Machine Learning, Cloud Solutions, CI/CD, Machine Learning, Serverless Computing, Docker (Software), GitHub, Big Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    207 reviews

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentals of International Business: University of London
  • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
  • Interpersonal Communication for Engineering Leaders: Rice University
  • Create Social Media Ad Campaign using Canva: Coursera
  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea
  • Introducción a la ciencia de datos aplicada: Universidad de los Andes
  • Trade, Immigration and Exchange Rates in a Globalized World: IE Business School
  • Programación en Python: Universidad de los Andes
  • Statistical Analysis Fundamentals using Excel: IBM
  • Building a Data Science Team: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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