• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Microsoft 365 Foundations: Outlook, Teams & Viva

    Skills you'll gain: Microsoft Teams, Microsoft Outlook, Microsoft Office, Collaborative Software, Collaboration, Team Collaboration, Team Oriented, Productivity Software, Team Management, Drive Engagement, Knowledge Transfer, Internal Communications, Organizational Skills, Productivity, File Management, Document Management, Organizational Effectiveness, Communication, Communication Strategies, Business

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Leadership: Cross-Cultural Management & Strategy

    Skills you'll gain: Cross-Functional Collaboration, Business Strategies, Corporate Strategy, Teamwork, Team Leadership, World History, Negotiation, Branding, Economics, Communication Strategies, Leadership and Management, Brand Strategy, Stakeholder Analysis, Political Sciences, Strategic Thinking, Social Studies, Market Dynamics, Decision Making, Sustainable Business, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Pandas for Data Analysts: Leveraging Python with Confidence

    Skills you'll gain: Pandas (Python Package), Plot (Graphics), Exploratory Data Analysis, Microsoft Excel, Statistical Visualization, Pivot Tables And Charts, Data Manipulation, Box Plots, Data Visualization, Descriptive Statistics, Time Series Analysis and Forecasting, Data Cleansing, Spreadsheet Software, Data Transformation, Feature Engineering, Data Wrangling, Data Import/Export, Data Analysis, Data Integration, Python Programming

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Level Up! The Guide to Great Video Game Design

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Game Design, Ideation, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Virtual Reality, Software Design Documents, UI Components, Augmented Reality, Software Documentation, Conceptual Design, Driving engagement, Interactive Design, Storytelling, Virtual Environment, Interaction Design, Experience Design, User Experience, Systems Design, Game Theory

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Amazon Web Services

    Architecting Solutions on AWS

    Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Cloud Solutions, User Accounts, Identity and Access Management, Amazon Web Services, Software Architecture, IT Security Architecture, Back-End Web Development, API Gateway, Hybrid Cloud Computing, Cloud Engineering, Systems Architecture, Enterprise Architecture, Cloud Management, Data Analysis, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    580 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Big Data on Kubernetes

    Skills you'll gain: Apache Spark, PySpark, Apache Kafka, Apache Airflow, Kubernetes, Containerization, Docker (Software), Amazon Bedrock, Data Pipelines, Data Engineering, Cloud-Native Computing, Big Data, Data Processing, AI Workflows, Generative AI, Google Cloud Platform, Data Infrastructure, Data Lakes, Data Architecture, Building Design

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    325 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Generative AI for Data Analysis

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, Dashboard, Responsible AI, Dashboard Creation, Interactive Data Visualization, Data Ethics, Generative AI, Infographics, Applied Machine Learning, Data Visualization, Anomaly Detection, Time Series Analysis and Forecasting, Root Cause Analysis, Model Evaluation, AI literacy, Risk Modeling, Predictive Analytics, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    201 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Healthcare Data for Quality Improvement

    Skills you'll gain: Run Chart, Data Collection, Data Analysis, Quality Improvement, Continuous Quality Improvement (CQI), Healthcare Project Management, Statistical Analysis, Exploratory Data Analysis, Data Literacy, Statistical Methods, Data-Driven Decision-Making, Sampling (Statistics), Statistical Visualization, Graphing, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Pitchbooks and Deal Documentation

    Skills you'll gain: Investment Banking, Presentations, Benchmarking, Financial Statement Analysis, Sales Presentations, Strategic Communication, Organizational Structure, Financial Analysis, Competitive Analysis, Financial Modeling, Financial Statements, Data Integration, Financial Acumen, Market Analysis, Data Storytelling, Strategic Partnership, Data Visualization, Business Research, Mergers & Acquisitions, Corporate Finance

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Microsoft Azure: AI, Infrastructure, and Data Solutions

    Skills you'll gain: Cloud Infrastructure, Microsoft Azure, Infrastructure As A Service (IaaS), Data Processing, Big Data, Apache Spark, Artificial Intelligence and Machine Learning (AI/ML), Databricks, Infrastructure Security, Data Pipelines, Virtual Networking, Azure DevOps, Virtual Machines, Azure Active Directory, Analytics, Active Directory, Network Security, Model Deployment, Python Programming, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    MLOps | Machine Learning Operations

    Skills you'll gain: Fine-tuning, MLOps (Machine Learning Operations), Model Deployment, Cloud Deployment, Pandas (Python Package), AWS SageMaker, NumPy, Microsoft Azure, Hugging Face, GitHub Copilot, Unit Testing, Data Engineering, DevOps, Cloud Computing, Python Programming, Machine Learning, GitHub, Big Data, Data Management, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    633 reviews

    Advanced · Specialization · 3 - 6 Months

1…138139140…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok