Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Organizational Change, Change Management, Stakeholder Analysis, Stakeholder Engagement, Culture Transformation, Stakeholder Management, Business Transformation, Leadership and Management, Program Implementation, Organizational Development, Leadership, Organizational Leadership, Overcoming Objections, Stakeholder Communications, Initiative and Leadership, Influencing, People Management, Emotional Intelligence, Strategic Planning, Communication
Beginner · Course · 1 - 4 Weeks
Starweaver
Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Income Statement, Financial Reporting, Financial Accounting, International Financial Reporting Standards, Balance Sheet, Risk Management, Risk Management Framework, Accounting, Business Risk Management, Generally Accepted Accounting Principles (GAAP), General Accounting, Standard Accounting Practices, Financial Modeling, Business Valuation, Revenue Recognition, Analysis, Market Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Agentic Workflows, Agentic systems, Journey Mapping, Google Gemini, AI Workflows, AI Product Strategy, Value Engineering, Prioritization, Generative AI Agents, Business Process Automation, Strategic Prioritization, Generative AI, No-Code Development, User Flows, Business Priorities, Business Metrics, Business Valuation, Prototyping, Retail Store Operations
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Customer Engagement, Customer Retention, Customer Relationship Building, Relationship Management, Customer Communications Management, Customer Service, Customer Relationship Management, Customer Analysis, Customer experience improvement, Driving engagement, Emotional Intelligence, Account Management, Customer Complaint Resolution, AI Personalization, Writing, Communication Planning, Communication, Business Metrics, System Implementation
Beginner · Course · 1 - 3 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Literacy, Dashboard Creation, Data Visualization, Data Analysis, Analytics, Data Ethics, Analysis, Workforce Planning, Human Resource Management, Human Resources, Employee Surveys, Performance Improvement, Human Capital, Personally Identifiable Information, Key Performance Indicators (KPIs), Decision Support Systems, Information Privacy
Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, AI Security, ChatGPT, Retrieval-Augmented Generation, Claude Code, Prompt Patterns, Generative AI Agents, Engineering Software, Generative AI, Prompt Engineering Tools, AI powered creativity, Multimodal Prompts, AI Product Strategy, Anthropic Claude, AI Enablement, AI Personalization, AI Orchestration, AI Workflows, Agentic Workflows, AI Integrations
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Business Research, Market Research, Surveys, Report Writing, Recruitment, Research Reports, Research Methodologies, Survey Creation, Drive Engagement, Research Design, Research, Interviewing Skills, Stakeholder Engagement, Analysis, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Employee Performance Management, Performance Management, Performance Appraisal, Talent Acquisition, Human Resources Management and Planning, Compensation Analysis, Compensation Strategy, Human Resource Strategy, Performance Review, Compensation Management, Human Resources, Recruitment Strategies, Peer Review, Human Resource Policies, Workforce Management, Talent Management, Employee Retention, Recruitment, Constructive Feedback, Employee Engagement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Brand Strategy, Portfolio Management, Web Presence, Branding, Web Content, Professional Networking, Digital Brand Strategy, Web Design and Development, Content Management Systems, Personal Development, Layout Design, Usability Testing, Goal Setting, User Experience, Graphic and Visual Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Budgeting, Budget Management, Media Production, Photo/Video Production and Technology, Production Planning, Post-Production, Cinematography, Project Finance, Production Management, Intellectual Property, Coordinating, Video Editing, Storytelling, Workflow Management, Coordination, Editing
Mixed · Course · 1 - 3 Months