• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Data Visualization, Risking, Marketing Analytics, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Nutrition Education for the Consumer

    Skills you'll gain: Nutrition and Diet, Nutrition Counseling, Nutrition Education, Meal Planning And Preparation, Nutritional Assessment, Sports Medicine, Exercise Science, Health Assessment, Patient Education And Counseling, Food and Beverage, Health Promotion, Athletic Training, Regulatory Compliance, Clinical Nutrition, Psychology, Scientific Methods, Medical Science and Research, Life Sciences

    4.7
    Rating, 4.7 out of 5 stars
    ·
    203 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Statistical Analysis, Experimentation, Research Design, Statistical Methods, Data Analysis, R (Software), Statistical Programming, Predictive Modeling, Data Science, Predictive Analytics, Probability & Statistics, General Science and Research, Correlation Analysis, Quantitative Research

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    66 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    737 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Financial Regulations, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Finance, Governance, Financial Services, Portfolio Management, Capital Markets, Equities, Financial Trading, Securities Trading, Investments, Banking, Bank Regulations, Underwriting, Insurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    The Science of Well-Being for Parents

    Skills you'll gain: Mindfulness, Personal Care, Parent Communication, Meditation & Breathwork, Time Management, Stress Management, Composure, Resilience, Positivity, Personal Development, Psychology, Positive Behavior Support, Working With Children, Self-Awareness, Family Support, Child Development, Mental Health, Emotional Intelligence, Prioritization, digital literacy

    5
    Rating, 5 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of International Development: Towards Agenda 2030

    Skills you'll gain: Human Capital, Governance, Sustainable Development, Human Resource Strategy, Intercultural Competence, International Relations, Strategic Thinking, Human Resources Management and Planning, Cultural Diversity, Organizational Development, Economic Development, Organizational Strategy, International Finance, Policy Analysis, Research, and Development, Strategic Decision-Making, Stakeholder Management, Social Impact

    4.8
    Rating, 4.8 out of 5 stars
    ·
    226 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    Generative AI for Students: Ethics & Academic Integrity

    Skills you'll gain: AI literacy, Responsible AI, Data Ethics, digital literacy, Generative AI, Artificial Intelligence, Ethical Standards And Conduct, Research, Human Computer Interaction, Intellectual Property

    4.5
    Rating, 4.5 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    Drones for Environmental Science

    Skills you'll gain: Environmental Monitoring, Environmental Regulations, Environmental Laws, Data Ethics, Environmental Science, Geospatial Information and Technology, Robotics, Ethical Standards And Conduct, Global Positioning Systems, Research, Electronic Components, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Targets, Assays & Screening

    Skills you'll gain: Drug Development, Pharmaceuticals, Pre-Clinical Development, Pharmacology, Biochemical Assays, Laboratory Research, Biochemistry, Verification And Validation, Chemistry, Molecular Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    PMP Exam Prep Certification Training

    Skills you'll gain: Team Performance Management, Project Management, Compliance Management, Agile Software Development, Management Training And Development, Strategic Decision-Making, Expectation Management, Drive Engagement, Plan Execution, Milestones (Project Management), Stakeholder Analysis, Resource Management, People Development, Governance Risk Management and Compliance, Risk Management, Technical Management, Change Control, Project Planning, Project Schedules, Technical Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    284 reviews

    Beginner · Specialization · 3 - 6 Months

1…134135136…442

In summary, here are 10 of our most popular market research courses

  • GenAI for Marketing and Customer Insights: Coursera
  • Nutrition Education for the Consumer: National Academy of Sports Medicine
  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • Marchés financiers: Yale University
  • The Science of Well-Being for Parents: Yale University
  • Management of International Development: Towards Agenda 2030: Università Bocconi
  • Generative AI for Students: Ethics & Academic Integrity: University of Glasgow
  • Drones for Environmental Science: Duke University
  • Targets, Assays & Screening: Novartis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok